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Subscriptocracy: How Subscriptions Took Over The World
Do you remember the last time you bought a CD?
Millions of people don't either. In just one generation, we have witnessed a profound the end of ownership as we once knew it. Today's consumers don't want products. They want access, convenience, and the freedom to change their minds.
This eye-opening exploration of our recent history reveals how tech giants have orchestrated the great subscription revolution. From Netflix, which reshaped how we watch movies and TV shows, to Microsoft, which turned Office into a cloud service; from Spotify, which made personal music libraries obsolete, to HP, which reinvented the printer business, this book uncovers the strategies, battles, and successes that have reshaped our consumption habits.
But beneath the convenience of monthly subscriptions lies a deeper story about how we value ownership in the digital age. Have we traded ownership for something better, or have we unknowingly rented our future?
Welcome to the subscriptocracy.
Millions of people don't either. In just one generation, we have witnessed a profound the end of ownership as we once knew it. Today's consumers don't want products. They want access, convenience, and the freedom to change their minds.
This eye-opening exploration of our recent history reveals how tech giants have orchestrated the great subscription revolution. From Netflix, which reshaped how we watch movies and TV shows, to Microsoft, which turned Office into a cloud service; from Spotify, which made personal music libraries obsolete, to HP, which reinvented the printer business, this book uncovers the strategies, battles, and successes that have reshaped our consumption habits.
But beneath the convenience of monthly subscriptions lies a deeper story about how we value ownership in the digital age. Have we traded ownership for something better, or have we unknowingly rented our future?
Welcome to the subscriptocracy.
256 pages, Paperback
Published April 16, 2025
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Displaying 1 of 1 review
August 20, 2025
An interesting read about the decline of owning things and wanting experiences instead. It will make you wonder where life will go next
I received an advance copy from hidden gems and will make you consider what you want
I received an advance copy from hidden gems and will make you consider what you want
Displaying 1 of 1 review