Baseball Like It Oughta Be

by Tom Alesia

208 pages, Mass Market Paperback

Published May 19, 2025

Reviews

[Noel P. Roby · Rating 5 out of 5]

"Baseball Like It Oughta Be" is a baseball book about how to build and sustain a successful business in Madison, Wisconsin or quite frankly Anytown, USA. The players, the decision makers - Steve Schmitt, Vern Stenman, just to name a few - running the team are the absolute definition of customer obsessed and have produced success that reaches far beyond the foul lines of the Duck Pond. The Madison community has benefited tremendously from the success of the Mallards and the philanthropy of the Mallards organization. Tom Alesia does a wonderful job writing an easy to read, easy to get on board narrative of how the team built its success one step, one idea at a time. Mallard fans gobbled up the wacky promotions and interesting celebrity appearances and family friendly atmosphere early on and continue coming back to the Duck Pond season after season. Through some ups and downs in the business and the world, the Madison Mallards stayed true to their customer obsessed philosophies and were the better for it. I highly recommend "Baseball Like It Oughta Be" and look forward to following the Madison Mallards this season and for years to come.

[Bryan H · Rating 4 out of 5]

This is a fun book about a summer collegiate baseball team and how to run and market a ball club. Great story about the Madison Mallards and how they work hard to make it a fantastic customer experience while also putting a competitive team on the field. If you like sports, you will like this book

[jodi fisher · Rating 5 out of 5]

Absolutely love this book! And easy read and a great story about baseball! Congrats to Steve and Vern on creating such an amazing place for baseball players to develop and for fans to watch good, entertaining baseball on beautiful summer nights!

[Brendan Crowley · Rating 4 out of 5]

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[Eames · Rating 5 out of 5]

Enjoyable read, lots of funny and interesting stories!