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The RevOps Pendulum: Finding Stability in Go-to-Market Chaos
Companies with RevOps outperform their peers with 14% higher stock prices and 176% greater EBITDA—discover why in "The RevOps Pendulum."
In today's business landscape, siloed operations between Sales, Marketing, and Customer Success teams create massive inefficiencies that damage revenue growth. "The RevOps Pendulum" reveals how Revenue Operations (RevOps) creates the alignment, integration, and collaboration needed to drive sustainable growth in any organization.
Drawing on real-world experience and featuring insights from industry leaders, author Haris Odobasic provides a comprehensive framework for implementing RevOps across any business. Like a perfectly balanced Newton's Pendulum that transfers energy seamlessly, this book shows how the four pillars of RevOps—Enablement, Process, Systems, and Data & Insights—work together to create a powerful revenue engine.
Inside, you'll
How to structure your RevOps team for maximum impact.Practical frameworks for improving customer journeys and reducing churn.Strategies for implementing AI across your revenue function.Methods to design efficient systems and maintain clean data.Techniques for forecasting revenue with greater accuracy.Whether you're new to RevOps or looking to enhance your existing operations, this book delivers actionable insights that will transform how your organization approaches revenue generation.
Perfect for revenue leaders, operations professionals, and executives seeking to build more predictable revenue machines in today's AI-driven world.
In today's business landscape, siloed operations between Sales, Marketing, and Customer Success teams create massive inefficiencies that damage revenue growth. "The RevOps Pendulum" reveals how Revenue Operations (RevOps) creates the alignment, integration, and collaboration needed to drive sustainable growth in any organization.
Drawing on real-world experience and featuring insights from industry leaders, author Haris Odobasic provides a comprehensive framework for implementing RevOps across any business. Like a perfectly balanced Newton's Pendulum that transfers energy seamlessly, this book shows how the four pillars of RevOps—Enablement, Process, Systems, and Data & Insights—work together to create a powerful revenue engine.
Inside, you'll
How to structure your RevOps team for maximum impact.Practical frameworks for improving customer journeys and reducing churn.Strategies for implementing AI across your revenue function.Methods to design efficient systems and maintain clean data.Techniques for forecasting revenue with greater accuracy.Whether you're new to RevOps or looking to enhance your existing operations, this book delivers actionable insights that will transform how your organization approaches revenue generation.
Perfect for revenue leaders, operations professionals, and executives seeking to build more predictable revenue machines in today's AI-driven world.
433 pages, Kindle Edition
Published April 21, 2025
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Displaying 1 - 2 of 2 reviews
July 25, 2025
The RevOps textbook that IMO has not existed up until this point. This book did an incredible job of encompassing everything RevOps is and can be. It’s such a new industry and as someone who is really trying to learn as much as possible about it and grow in their career, I found this to be incredibly insightful.
April 28, 2025
Great Read!
Displaying 1 - 2 of 2 reviews