What do you think?
Rate this book
Email Marketing Rules
The Best Executions Are Powered by an Understanding of Best Practices
Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.
After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...
Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP
***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...
Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.
After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...
Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP
***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...
- GenresBusiness
322 pages, Paperback
First published September 1, 2014
22 people are currently reading
211 people want to read
About the author
Chad White
9 books2 followersCHAD S. WHITE has written nearly 4,000 posts and articles about email and digital marketing. He has served as lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association and Litmus.
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year.
For his latest research and advice, visit EmailMarketingRules.com.
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year.
For his latest research and advice, visit EmailMarketingRules.com.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 7 of 7 reviews
March 26, 2016
Really good read even for the experienced email marketer
I've been engaged in email marketing for years and still found value in this book. Most of the content was a timely reminder, other parts were new to me. The structure is very good and can be used as a reference guide to dip in and out of or read all that the way through.
I've been engaged in email marketing for years and still found value in this book. Most of the content was a timely reminder, other parts were new to me. The structure is very good and can be used as a reference guide to dip in and out of or read all that the way through.
April 26, 2015
I want to share that this book is a masterpiece. I love it. Great examples, short and clear and right in the point. Many great ideas, advices how to target audience and improve email performance. I read it really quick and the way the content is displayed is awesome.
A really BIG THANK YOU!
A really BIG THANK YOU!
February 20, 2019
This is a great book for marketers who are new to email marketing. It covers everything from subject lines to email copy and spam testing. Great read.
May 25, 2016
Dope Book
Chad White is a real OG. He paid his dues and now he's the sickest fool in the game. Now that I know how to maintain my sender rep I'ma KILL IT SON! Mad skills all around.
Chad White is a real OG. He paid his dues and now he's the sickest fool in the game. Now that I know how to maintain my sender rep I'ma KILL IT SON! Mad skills all around.
October 17, 2016
Solid well versed information.
A lot of information that marketers need.
A lot of good chunks of great advice.
Email marketing is evolving fast.
A lot of information that marketers need.
A lot of good chunks of great advice.
Email marketing is evolving fast.
March 28, 2017
Useful and easy to absorb with a lot of actionable takeaways.
May 15, 2017
Excellent! This book will take you from email marketing novice to email marketing pro in no time and has good tips for staying on top of industry updates in the future.
Displaying 1 - 7 of 7 reviews