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Devil By Rumor

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Carmen has been running for weeks from the man who tried to kill her, from the justice system that failed her, and from a life built on fear. Cornered and desperate, she makes a deal with a dark, shadowy stranger to save her life… only to discover too late that she didn’t just bargain with a man.

She made a deal with the Devil himself.

Damon is the ruler of Hell. Carved from smoke and scarred by fire, he inspires terror in all who enter his realm, except Carmen. Her defiance doesn’t just amuse him. It awakens something ancient. Something possessive. Something he thought long dead.

He doesn’t want her soul. He wants her.

She’s a mortal without fear. He’s a king with nothing left to lose. Together, they are explosive.

When an old enemy rises and the realms begin to unravel, Carmen is no longer just a curious mortal. She’s the key to Hell’s survival, and Damon? He’ll burn the world before he lets her go.

For fans of steamy slow-burns, morally gray antiheroes, and heroines who bite back.

344 pages, Kindle Edition

Published July 24, 2025

93 people are currently reading
264 people want to read

About the author

Ariel Brouillette

5 books21 followers

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Displaying 1 - 30 of 38 reviews
Profile Image for TheCasualCrypt.
67 reviews4 followers
October 24, 2025

⭐️ 4.5 / 5 Stars
Devil by Rumor is a beautifully dark and introspective romance that dives deep into the emotional connection between Damon (the Devil himself) and Carmen. This isn’t your typical fast-paced, spice-heavy read — the intimacy doesn’t unfold until roughly 60% in — but the slow burn is intentional and incredibly rewarding once it hits.

The story balances character exploration and world-building, introducing figures like Death, Alistair, and Lilith, each adding depth to the underworld’s dynamic. Death’s arc, in particular, sets the stage for the next installment, which continues his story.

This is very much a “hurt her and die/ revenge” type of romance, centering on a composed, controlled Devil who gradually unravels under the weight of genuine emotion. It’s a story about vulnerability, trust, and learning to live unapologetically — both in love and in one’s truth. Despite the infernal setting, it’s surprisingly tender.

If you prefer fast-paced, spice-driven stories, this might feel slow at first. But if you appreciate longing, tension, and emotional growth, it’s absolutely worth it. The religious elements (Devil, angels, creation myths) are handled thoughtfully, though readers sensitive to religious themes should be aware they’re present.

The writing leans more romantic and melancholic than depraved or unhinged — it’s dark in tone but mild in content. I read the 344ish-page novel in under two days; once it found its rhythm, I was fully absorbed.

My favorite characters were Death and Damon, both compelling in their contrasts — one calm and eerie, the other passionate and restrained. Lilith, on the other hand, felt overly desperate and lacked the nuance of the others. But I loved to hate her.

By the end, everyone gets what they deserve. There’s a satisfying conclusion with room for continuation, and it left me eager for book two.

Final Thoughts:
Devil by Rumor isn’t about chaos or carnality — it’s about connection, temptation, and the quiet ache of wanting something forbidden. A tender, slow-burn descent into hell that feels more like falling in love than falling from grace.
74 reviews1 follower
July 21, 2025
ARC
Oh my, this is well written, such a good love story, good banter, good twists, good plot, dual point of view, slow burn (my fav trope), HEA, touch her and die, talks of sexual abuse, physical violence

She is defiant, takes no shit and does not scare easily and He is the devil, what's not to love about this story

A deal with the devil 😈

um and a hint of what's to come with the mystery letter from the devils bff.... um can't wait
Profile Image for T-swizzle ya nizzle.
28 reviews
July 20, 2025
I received this book as an ARC and I devoured it. I love a book with banter and this book hit the nail on the head!

The letter from death at the end was hilarious and I cannot wait to see what becomes of it
Profile Image for Cate Fletcher.
3 reviews
July 24, 2025
This book was amazing!!! It is definitely a can’t put down because you’ll fall in love with the characters. The mmc, Damon, is HOT!!! He could take me to Hell any day. 🤷🏼‍♀️😂
Profile Image for Chapters_and_chai_books.
32 reviews2 followers
July 23, 2025
First of all I would like to say a huge thank you to Ariel Bouillette for kindly gifting me the e-arc, my reviews are my honest opinions and feelings.

🌟🌟🌟🌟🌟 // ARC Review

Devil by Rumour by Ariel Bouillette completely swept me off my feet. I was hooked from the first page and fully obsessed by the last.

This is a slow burn in the best, most agonising way — with simmering tension, and emotional depth.
I loved Carmen as a FMC I thought she was fierce, stubborn, and complex — I adored my journey with her throughout the book and I loved her spark.

The writing is beautifully written with pacing that keeps the tension tight the whole way through. If you're a yearning/angsty type of reader then you will love this..I couldn’t get enough.

Ariel Bouillette has crafted a story that is both romantic and razor-edged. It’s addictive, character-driven, and I’m already dying to read the next instalment. If you love a slow burn with angst and emotional stakes then jump on this one.


Releases July 24th, 2025 on amazon and KU.
Profile Image for Kerin Ray.
202 reviews6 followers
July 21, 2025
OKAY!!! 10/5 stars honestly! One of the best books I’ve read this year! When I say I started this book and didn’t stop I was up until 4am reading this cause I literally couldn’t put it down. Like couldn’t put it down at all. Made coffee so I could stay awake and keep reading this! Slow strong burn in the most delicious way. Strong FMC that everyone thinks is weak because she is human. She is probably stronger than all of them. Then Damon the Devil. Come sit next to me and I’d like to introduce you guys to my newest book bf. HOLY SH…. Moving tattoo, he takes the touch her a die to a new level of let me write her name on your bones. Also, I hope the next book is about a certain d3ath side character that can’t touch anyone.. please please. The ending is hysterical! Don’t sleep on this book. It will consume you in the best possible ways!
Profile Image for Nat.
101 reviews1 follower
July 22, 2025
I absolutely devoured this book. Did not put it down. What even is sleep?

Carmen, a girl who has seen the worst in people asks for help from a stranger unknowingly making a deal with the devil.

I loved the dynamic between Damon and Carmen. the whit, the banter the absolute touch her and not only will you die but the whole world will burn with you vibe (i may be swooning for a new book boyfriend) but the tenderness in the MMC i absolutely melted for!

If you like a violent morally grey to black MMC who is a secret cinnamon roll for her, this book is for you.

There was so much to love about this book, definitely a recommendation to add to the TBR!
Profile Image for Kristen.
153 reviews6 followers
July 23, 2025
Never thought I’d sit here and think, “I’m obsessed with the devil.” But here we are haha. I LOVE Damon and I’m a little jealous of Carmen. Touch her and die is a whole new thing in this book. Death is by far my favorite side character and I can’t wait to see what happens to him. The banter throughout the book kept me pulled in and took everything in me to put this book down to do my normal mom life thing. Bedtime was my favorite time because it meant I could get back into Hell with Damon and Carmen.
32 reviews
July 21, 2025
This book literally ruined me... in the best way possible.

Wow...just wow. I ATE. THIS. UP.

I absolutely loved the writing style. It was detailed, flowed so easily, and really made this such an amazing read. The world and character building was immaculate!! I mean... WOW! Like where has this book been my whole life?!?!

The banter was great, but the YEARNING! My looooordy lord! Buckle your seatbelts friends... the spice was also an added bonus 😛

I loved this with my whole heart, and cannot recommend this enough!
34 reviews1 follower
July 28, 2025
Loved it! Carman is a badass survivor that takes no shit and I love the banter and dark sarcastic humour between her and Damon. Great spicy scenes. Found the plot got a little slow in the middle but soon picked up pace and the ending is explosive with an insight into the next book Dear Death.
Profile Image for Essie Gray.
44 reviews
July 24, 2025
well I bloody hated that. it could have been good but it was like reading a cw tv show😭 received as an ARC
Profile Image for Dru.
607 reviews42 followers
October 3, 2025
⭐️⭐️⭐️
🌶🌶.5
🔥🔥

This book had a lot of elements I enjoyed, but it ended up being a mixed experience for me. I found parts of the pacing uneven. Some sections felt rushed, while others dragged a bit, which made it harder to stay fully engaged. I also wanted a bit more depth from the characters. There were times I struggled to connect with them or fully understand their motivations.

Overall, it’s an okay read. Fans of dark fantasy or romance with intrigue might enjoy it, but it didn’t fully hit the mark for me. It was entertaining in the moment, but it probably won’t stick with me long term. I can already tell I’ll forget most of what I read.
Profile Image for Rachel’s Coffee & Rain Reads.
218 reviews3 followers
August 28, 2025
4⭐️! This was such a good read. Damon (MMC) was the perfect morally dark-gray, unhinged example of “touch her and die”. And die like… incredibly slowly and painfully. And touch her like… at any point in the past. This man cleans house of all the baddies who’ve hurt Carmen (FMC) in the most deliciously violent way and I was here for it.

Carmen is feisty, but not in that annoyingly combative way that makes me dislike a FMC. She’s not afraid of Damon, possibly the first person ever in history to not be, and she stands up for herself despite (or maybe because of?) everything she’s been through. Their chemistry was on point and the angst/tension/yearning was potent.

That leads me to my only few gripes with this book, and they’re small (and could totally be a case of “it’s me not you” 🤷🏼‍♀️). First, too much yearning 😩. Now, Damon had his reasons, but I grew slightly weary of his waffling back and forth. He needs her. He can’t have her. He should let her go. He can’t ever let her go. He loves her. He’s going to drive her away. It was excellent yearning in the beginning half but by about 65-70% I’m ready for the damn thing to happen. And even once it happens, he’s still waffling about her safety vs his feelings vs can he keep her? He constantly created distance between them and kept himself at arm’s length. Again, he’s justified, but it also didn’t leave a lot of scenes where they’re actually falling in love. Just my preference but I prefer slightly less angst and yearning and a bit more time to enjoy our couple together (even if they’re fighting external forces).

Second, the pacing felt odd to me at times. Time would jump but we wouldn’t be told and all of a sudden the characters were wearing something different or be somewhere else and we had no clue how they got there or how much time passed. It’s not a huge deal, and the writing was really good so I wasn’t lost, but it threw me a couple of times (like wait.. now she’s wandering the corridors in a shirt and pants? What happened to her gown?) things like that.

The side characters were fire, I can’t WAIT for Death’s book coming out this fall. His character almost felt more dynamic than Damon. The villains were well done. But still, it felt like not a lot happened in parts of the story. Her intense action scenes were really well done though, the scene in the ally? Omg my heart was pounding!!

In short, a great standalone book with a ton of yearning, fast paced action, broken characters who find an eternal love, and a Devil so hot you’ll have hellfire in your eyes while reading his spicy scenes 🥵 4⭐️!
This entire review has been hidden because of spoilers.
Profile Image for Hannah.
870 reviews7 followers
July 31, 2025
What’s a demon to do when the human he accidentally rescues takes a look at hell and decides she wants to stay?

Carmen’s mortal existence is pretty wretched. Homeless, jobless, and being followed, she sees a man and runs to him for rescue. With a handshake, a bargain is struck. She now belongs to HELL *cue ominous laughter and human fear*
Except…she’s not afraid. There’s heating, food, and a safe place to sleep. She’s had worse. The Devil is…confused.

I really loved this book. The writing and clever turns of phrase - I highlighted *so* many things. The relationship between Carmen and Damon was mesmerising. Finding a safe place in him, she shows no fear. In return, he begins to open himself to the idea of being truly accepted for himself.

Given we’re dealing with eternal concepts like hell and the devil, there are understandably a number darker topics addressed in this book. Basically, if you can’t read graphic violence, don’t read this book. There’s also a whole host of really nasty things in Carmen’s past that make hell look appealing (trafficking, abuse etc).

There’s also the usual suspects from theology/mythology, a whole bunch of ex drama (both his and hers), lots of wearing his shirts, “who hurt you??” moments and surprisingly sweet moments of affection. It’s a slow burn, doors to hell wide open story.

While this is a complete story, it sets up a sequel featuring a different couple very nicely. I will most definitely be adding Ms Brouilette to my auto-read list and fans of darker PNR romance should absolutely do the same.
Profile Image for ☆ Cosmic's Library ☆.
212 reviews6 followers
August 18, 2025
✨️ARC REVIEW✨️

"She’s already rewritten every rule I’ve bled to uphold. She is the imbalance, the flaw in the system, and I won’t let anyone take her from me. Not even him."

First off, I'd like to say thank Ariel Brouillette for this ARC opportunity. 🫶🏻

Am I in hell, or is it just hot in here? 🥵 I guess that's just what happens when you read about the hottest Devil to roam the fictional world! 😈 This was slow burn at its finest, and I was totally here for it from the very first page. The portrayal of characters was great, and the tension was so tight. The banter was top teir, and the writing was absolutely fantastic! I thoroughly enjoyed this read. 🔥

Side note: I also desperately need Deaths book. From the first appearance, I was enthralled by his character, and I need more of him! 💀

This was the first book I've read by Ariel, and it's definitely not going to be the last! 👏🏻

⚠️Content Warning⚠️ This is a dark paranormal romance intended for a mature audience (18+). Reader discretion is advised.

• Physical and emotional abuse
• Sexual assault (implied)
• Torture and violence, including ritualistic harm
• Kidnapping and captivity
• Power imbalances in romantic and supernatural relationships
• Human trafficking
• Psychological trauma and symptoms of PTSD
• Self-harm references and lasting scarring
• Death, murder, and references to soul sacrifice
• Explicit sexual content
• Supernatural horror, including demonic transformation and body horror
• Religious themes, reinterpretations of Heaven, Hell, God, and the Devil
Profile Image for Janesse Garcia.
30 reviews5 followers
September 1, 2025
OMG! One of my friends on my bookstagram account told me to read this book for My Sisters of a Traveling book recommendation. I am beyond blessed that she did. This book is absolutely amazing. I’m not one to read about different realms or dystopian types of books but this one is an absolute gem.

Carmen, the FMC, has always struggled through abuse throughout her whole life. Not only that, but she has been through foster care and faced so many heart ache throughout her life that made her so strong willed. Little does she know that her life is dramatically going to change, since she made a deal with the devil. She embraces this deal and takes it on, but on her journey, she can’t control her feelings for the individual that helped her out.

The MMC, who is also known as the devil, is one extraordinary individual. He is standoffish, but in control and demands attention. He is the ruler and he demands to be respected, so when he claims something as his, no one else is allowed to touch it. He has a gravitational pull towards Carmen and doesn’t know what to do with it because it’s something that’s unexpected to him. But he does whatever he needs to keep her close.

I absolutely love this book and it was by far one of my favorites this year. I cannot wait till she releases her second book because I’m so looking forward to that one. Ariel did an amazing job with this book and I would suggest you go pick it up now and read it.
Profile Image for Darkest of Kayem.
16 reviews
July 31, 2025
ARC Review - Devils by Rumour by Ariel Brouillette - Book released on 24 July 2025

4 ⭐️
2 🌶️

This was a late received ARC review

The storyline of this book enticing. The MMC definitely had a great character development, not so much coming from the FMC.

A big downfall of the book was the amount of times the word “sometimes”was used as apart of a descriptive language, “something deeper” “something dangerous” “something ancient”. I started to notice the use around 20% through the book and it kept going. I tried to ignore it as much as I could, unfortunately it was a big pet peeve.

Lowkey would have loved to see a little threesome between; Carmen, the Devil and Death. However, I do understand why that didn’t happen and am still keen to reads Deaths story as it sounds intriguing.

Also if you check out the authors instagram, she has some phenomenal artwork for the book.

Despite some things I didnt like about the book, it was a good read and I’ll be interested in reading Dear Death once it is released.
This entire review has been hidden because of spoilers.
Profile Image for Emma.
190 reviews1 follower
November 24, 2025
I’m not the biggest slow burn fan, but wow I loved this.

📖: 5⭐️’s
🌶️: 1

Devil’s Rumor by Ariel Brouilette is a beautiful written, slow burn fantasy romance about a homeless, broken mortal falling in love with the devil.

It had a lot of tension, action, and the kind of love anyone would fight through hell to get.

I personally loved it and can’t wish it read deaths book!

If you need more convincing check out these quotes:

“She had kissed me like a queen claiming her throne, and now I held her like she was mine to worship, mine to destroy, mine to protect. I would worship her like a goddamned sinner.”

“He pulled me into him like he was damned and I was salvation. I kissed him again, deeper this time, sealing the words between us. “You’re not a good man,” I whispered, pulling back enough to look into his eyes, “but you’re mine.”

“I meant what I said, you know,” I grinned. “About making it official.” “I said yes, didn’t I?” she teased. “Yes, and then you threw me off a cliff.” “I was expressing joy.” “With attempted murder?” She shrugged. “You survived. That’s romantic, right?”
Profile Image for shadowarc13.
219 reviews3 followers
October 25, 2025
"I received an ARC and am voluntarily leaving an honest review.” De il by rumour. This was a gripping, dark romance with an addictive mix of danger, passion, and emotional depth. Damon is the perfect morally gray antihero possessive, ruthless, and utterly devoted to Carmen. She’s a strong, resilient heroine who meets his intensity with her own, and their chemistry crackles with tension and longing.
The story leans a bit too heavily on yearning, with Damon’s internal push and pull stretching longer than necessary, and the pacing occasionally feels uneven due to abrupt time jumps.
Still, the writing is strong, the side characters (especially Death) are dynamic, and the action scenes are electric. A fast paced, emotionally charged standalone that blends violence, vulnerability, and scorching romance. 💛
Profile Image for Melina.
642 reviews5 followers
October 29, 2025
This gothic romance about the Devil and human was so good. If you’re looking for a book with a slow burn fantasy romance full of tension and angst, with a human who isn’t afraid of the king of Hell, then this is definitely for you.

This is slow-burn and beautifully romantic. The angst and tension between Damon and Carmen is so delicious it scorches the page.

Carmen’s life has been wracked by pain and suffering at the hands of vile men. So when, in a moment of desperation, she asks for help from a stranger who turns out to be the Devil, she’s so over it. He’s the lesser of two evils, and she makes it clear she’s not afraid of him. Honestly, how could her life possibly get any worse?

A large part of Damon’s curse is to be feared by all—so when Carmen meets him with total nonchalance, he’s fascinated. What follows is the story of how the Devil falls for the one person who doesn’t fear him. But can the king of Hell be with a mortal? Can a living woman survive in the land of the dead?

This is my first book by this author, but it won’t be my last.
Profile Image for Emery.
48 reviews8 followers
October 24, 2025
Carmen has had a hard life growing up. Dealing with trauma, abuse, and been through hell and back. When on the run from the man who tried to kill her who she thought she once loved, she encounters Damon. She makes a deal with him not knowing who he is. This deal turns her life upside down, and his as well.
Damon is the ruthless king, the king of the underworld, the devil. But he never thought he would not only let someone in, but a human at that. She not only enters his heart, but he falls hard and possessively.

These two were really the perfect match, Carmen never backing down, never showing fear no matter the situation. She always knew she would be safe with him though. He ended up being her savior, but she never was a damsel. He loved her for her strength, but also would burn the world down if anyone dared lay a finger.

This was such an enjoyable read from beginning to end, I can’t wait for more!
19 reviews
November 12, 2025
This book had so much potential but there were some parts I just couldn't get past.

The CW advised mature sexual content however when we finally got to a sex scene (about 61% of the way through), it was over in about 30 seconds - that was the same for the other 2 scenes.

There was so much repetition with wording and descriptions.

There was a serious lack of character building for Carmen - what did she look like? There just wasn't a strong sense of identity.

Then there were continuity errors too.

However, all of that being said, I did enjoy the different spin on hell & how Damon came to be. I loved Death's character & want to read his story. I'm glad the 2 other characters got their karma.
Profile Image for Wilmalys.
457 reviews8 followers
July 24, 2025
💫ARC REVIEW💫

Did I love it? YES
Did I read it in a day? YES
Do I recommend it? Absolutely YES 💯

I freaking loved Carmen and Damon.

Damon was just dreamy 🔥😍

Carmen was awesome. She was a survivor. She was not scared of the devil, and I loved how feisty and mouthy she was with him.

Their connection was super hot. This was a SLOW BURN, but the angst and the tension!!! 🤌🏼👌🏽 I was hooked on these two from the start.

Damon was everything and more. I loved his friendship with Death...I cant wait for Death's book... Please let him have a book!! He was my favorite side character.

I enjoyed the heck out of this book, I didn't want it to end!! First book by this author, and I can't wait for more!!
Profile Image for Melissa Ruzik.
227 reviews2 followers
July 26, 2025
If Damon is the devil, then send me to hell.

I really enjoyed this book and loved the fmc, Carmen. She is a survivor and didn't back down even when she was physically weaker than everyone around her. I loved that she wasn't afraid of giving Damon attitude and stood her ground the whole way through, and the ending was super cute.

I want more of Death and Crow! The banter and conversations with Death were my absolute favourites, and I hope we get more of him in a future book!

*devil/human
*morally black mmc
*touch her and be unalived
*he would burn the world for her
*forbidden romance
*secrets
*past trauma
Profile Image for Taylor • Read Poet Society .
105 reviews1 follower
August 3, 2025
I gave Devil by Rumour 3 stars. I really liked the overall concept and thought the story had a lot of potential. I really liked the main character, Carmen—she was a great female lead with strength and depth—and I also loved Death's character, who brought a unique presence to the story.

The internal monologues were a strong point and gave good insight into the characters' emotions and motives. However, the writing often felt repetitive—both in the plot progression and the internal thoughts—which made it harder to stay fully engaged. With a bit more variety and momentum, this could have been a stronger read. That said, I’m still very grateful I was given this book as an ARC copy!
1 review
July 22, 2025
I received this book as an ARC….

And let me tell you I have not read a book I could get through this easily in a hot minute, I devoured it in a couple of days.

The relationship between the two MCs is absolutely amazing as it’s not just built on s*x but they actually get to know each other.

Carmen even though she’s mortal, is a bada*s all the way through and let me tell you, Damon, sign me up for one of him asap with all his sass and fire with a soft side just for her.

I unfortunately have one major issue and that’s the fact that Death’s book is not out yesterday. ;)
Profile Image for Lara _alittlemountainsread.
39 reviews
August 3, 2025
I devoured this book! Another amazing author that I was so excited to be a part of the ARC team. The premise was intriguing and it left me very excited for book two. Having the devil, death, angels - I loved the way the book took these concepts and ran in a very fun direction with them.
Touch her and 💀 vibes with revenge plots and power struggles. The yearning and slow build tension was well written and the burning desire between Damon and Carmen was delicious!
It was definitely a dark romance with some very heavy themes so please read the content warnings.
Profile Image for Clara Delage.
Author 5 books14 followers
August 8, 2025
I devored this book and I loved everything!

Carmen is an incredible fmc : strong, smart and so loveable.
Damon was spectacular! The Devil who's not the monster (well not entirely) depicted in stories? Yes! I loved his character so so much.
These two together? I'm obsessed.

The plot was also very interesting and captivating.

If you want a good romance featuring the devil, this book is the one!

*I was gifted an advance review copy and I am leaving this review voluntarily.*
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