The Brand New Future: How brands can save the world

by Bob Sheard

Today’s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.

318 pages, Kindle Edition

Published April 24, 2025

Reviews

[Cameron Norris · Rating 3 out of 5]

2.5, if I’m going to be honest.

Some good thinking at the front end around brand positioning and strategy, supported by some case study anecdotes. But otherwise I found it a bit repetitive, and a drag to get through.