Time is a Tool: How to Scale Your Company 10x Faster

by Dr. Benjamin Hardy, Blake Erickson

What if everything you thought about time was wrong—and the key to scaling your company faster isn’t more hustle, but a radical shift in how you relate to time itself?

In this groundbreaking audio original from organizational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, you’ll learn how elite performers, visionary founders, and world-class teams move faster by thinking differently.

Features an exclusive interview with #1 international bestselling author Joseph Nguyen, who shares how he met a seemingly impossible deadline using this exact tool!

Drawing from cutting-edge psychology, business strategy, and real-world experience scaling companies, Dr. Hardy and Erickson deliver a mind-expanding playbook to help you slow time down, filter the noise, and accelerate results. Whether you're a founder, team leader, or high-performer in growth mode, this is the reset your calendar—and your company—has been waiting for.

You’ll
Why your future is the ultimate filter for decision-making—and how to build a future so compelling it reshapes your present.How to manipulate the “speed of time” to generate 10, 20, even 30 years of growth in a fraction of the time.The power of extreme deadlines to eliminate inefficiency, boost clarity, and surface the crux that unlocks exponential momentum.Strategies to duplicate your time by leveraging other people’s knowledge, resources, and networks for faster scaling.How to master your past so it fuels your growth rather than holding you back.Real-world examples from Joseph Nguyen and other high-performing entrepreneurs.
Let’s Be
This isn’t time management. It’s time mastery.
And when you learn to use time as a tool, you don’t just get more done—you create a future that pulls you forward with unstoppable force.
Get ready to bend time, scale faster, and operate from a whole new level. Your 10x leap starts now.


Title
Chapter 1 Your Future is the Tool to Filter Your Present
Case How Alicia Ault 1,000x’d Her Clients in 90 Days
Chapter 2 The Speed of Your Time
Case How Greg Cini 10x’d His Net Worth in 18 Months, at Age 55
Chapter 3 Use Extreme Deadlines As A Tool
Case How Xavier Martine Reached His 10-Year Goal in 3-Years
Chapter 4 Duplicate Your Time to Scale Faster
Case How Joseph Nguyen Free’d Himself from Limitations
Chapter 5 Utilize Your Past as a Tool, Not a Trap
Conclusion
Credits

Audible Audio

Published September 30, 2025

Reviews

[TK · Rating 4 out of 5]

The book is a combination of framework theory and interviews in the form of case studies. This is a follow-up of the "The Science of Scaling" book, stripping everything out and keeping only the topic of time, and it can be used as a tool to filter your present based on the future.

This framework is a really interesting idea that I'm still experimenting with.
1. Think about a 10x goal: a goal so big that it requires a 'new you'. This will help filter out all the things that won't lead to the goal. In other words, it removes all the distractions.
2. Going even further with setting extreme deadlines: with a big goal, with short deadlines helps us focus on the few paths that lead to the goal, creates urgency, accelerates our growth (because it requires a 'new you')

Both big goals and extreme deadlines help remove 80% of the things that are mere distractions or pure procrastination. They help us focus on what really matters, gain time, and make progress on goals. This is what I call 'productivity'. It's not about doing more or faster. It's about choosing the right pathway and really making progress on the things that matter to us.

[Wine Summer · Rating 5 out of 5]

If you’re tired of generic “time management” advice, this audiobook is a refreshing upgrade. The central idea—time is something you can master and leverage, not just manage—is explained with a clear mix of psychology, strategy, and radical focus. I also loved the format: short intro/conclusion, structured chapters, and real case studies that make the concepts feel practical instead of theoretical. It’s motivating without being hypey, and I finished each episode feeling like I had something specific to apply immediately.

[Jon Barr · Rating 5 out of 5]

Dr. Hardy and Mr. Erickson target entrepreneurs in this book, but I enjoyed listening to the case studies of people who have scaled. I found encouragement in their experiences of resistance from those who were jealous or uncomfortable with their success.

[Victoria Hudgins · Rating 2 out of 5]

I adore his writing, this was not my favorite book of his though. Conceits were good. But it lacked depth in them, had long case studies that weren’t very compelling to me & felt kinda like a sales pitch. Bummer because he almost always gets lots of stars from me.

[Alaina Miller · Rating 5 out of 5]

Amazing concepts, now just to remember it all and apply it to real life (is much more like a podcast than a book though)