Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.
Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators-regardless of their purpose or position-know their points, have true points, or even understand what a point is, rendering themselves pointless.
In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.
The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.
Using his trademark encouraging and often humorous voice, Schwartzberg helps
•Understand the Power of Learn how points outperform topics, themes, and observations. •Identify and Elevate Your Key Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications •Distill Complex Transform complicated concepts into crystal-clear messages. •Boost Leadership Enhance impressions of competence and confidnce. •Hook Start and finish with compelling openings and closings. •Tell Impactful Use stories, examples, and data in a way that highlights your points, not distract from them. •Conquer Public Speaking Use proven techniques to stay calm and in control •Leverage AI Use artificial intelligence to support-not replace-effective communication •Avoid Common Sidestep the landmines that derail most communicators.
Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.
Don't just share ideas and make an impression. Champion your points and make a difference!
The author of "The Language of Leadership: How to Engage and Inspire Your Team" and "Get to the Point! Sharpen Your Message and Make Your Words Matter," Joel Schwartzberg has been teaching effective presentation techniques to audiences since 2006. His clients include American Express, Blue Cross Blue Shield, State Farm Insurance, Blue Apron, the ASPCA, Comedy Central, the American Jewish Committee, the Brennan Center for Justice, and North Point Ministries.
Joel’s articles on effective point-making have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and The Huffington Post, and his personal essays have been published in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, New Jersey Monthly, and several Chicken Soup for the Soul anthologies. He has also blogged for The Huffington Post and The Good Men Project.
Joel's books have been awarded as finalists or winners by the IndieFab "Book of the Year" Awards, the Next Generation Indie Book Awards, and the IBPA Benjamin Franklin Awards.
Currently the Senior Director of Strategic and Executive Communications for a major national nonprofit organization, Joel has delivered presentations at conferences including the Ragan Speechwriters Conference, the ALI Leadership & Executive Communication Conference, the Professional Women in Advocacy Conference, and the World Conference of the Professional Speechwriters Association.
As a public speaking competitor, Joel won the 1990 United States Championship in After-Dinner Speaking, the 1990 Massachusetts State Championship in Persuasive Speaking, and that same year was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, St. Joseph’s University, and the City University of New York, Joel was inducted into the National Forensic Association Hall of Fame in 2002.