Disrupt Together - Chapter 3: Framing the Vision for Engagement

by Stephen Spinelli Jr., Heather McGowan

Framing a powerful vision for engagement is critical to achieving sustainable, profitable business innovation. Now, discover how to do this, and how to integrate your vision into a complete innovation framework that works. Framing the Vision for Engagement is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, McGowan introduces a powerful start-to-finish process for taking a strategic directive and making it actionable for the enterprise. Using this Discover, Formulate, Develop, Optimize methodology, you can engage all your talent to collectively position any organization for innovation. Through a powerful case study - the launch of Philadelphia University's Maurice Kanbar College of Design, Engineering and Commerce (DEC) - you'll learn how to systematically apply these techniques to create actionable visions you can then transform into value. Framing the Vision for Engagement is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator - and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.

30 pages, Kindle Edition

First published September 8, 2014