Spearheaded by The Heritage Foundation and aligned with the sweeping ambitions of Project 2025, Project Esther claims to defend the Jewish people from antisemitism. But behind the banner of protection lies a chilling agenda—one that weaponizes trauma, redefines public discourse, and threatens the very foundations of democratic society.
What is Project Esther—and why should you care?
Born in the aftermath of the October 7, 2023, Hamas attacks and shaped by decades of culture war playbooks, Project Esther rebranded antisemitism as a battlefield in a broader political war. But this wasn’t just a messaging shift. It was a structural realignment. Backed by powerful think tanks, pro-Israel lobbies, and media ecosystems, Project Esther fused national security rhetoric with theological symbolism—namely the biblical figure of Queen Esther—to create a narrative of Jewish victimhood so potent, so binary, that it rendered criticism of Israel indistinguishable from hate.
What followed was a nationwide purge of dissent. Student groups were de-funded and disbanded. Professors were surveilled and fired. Protesters were doxxed, detained, and vilified. Major universities, museums, synagogues, and nonprofits became sites of ideological enforcement. And all of it was carried out in the name of safety.
But safety for whom?
This book reconstructs the full apparatus of Project Esther. It documents not only the campaign’s tactics—surveillance, censorship, lawfare, and public shaming—but its ideological roots, theological strategies, and long-term ambitions.
It also tells the other side of the the young Jewish organizers labeled traitors; the pro-Palestinian activists facing detention without process; the legal scholars warning of creeping authoritarianism; the legislative procedures heading towards impending injustice. Project Esther hijacked Jewish identity for political ends, co-opted communal fear to justify repression, and hollowed out the democratic institutions that once promised space for complexity.