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Reputation Reset: The Ultimate Action Plan to Improve, Protect, and Master Your Online Presence
What shows up when someone Googles your name?
In today's digital-first world, your online reputation isn’t optional—it’s everything. Whether you're an entrepreneur, executive, professional, or public figure, what people find online shapes your opportunities, your brand, and your future.
In Reputation Reset, online reputation expert Scott Keever shares the proven 10-step system used by industry leaders to clean up search results, suppress negative content, build personal authority, and take full control of your digital narrative.
You’ll learn how
Audit and score your current online presence
Suppress negative search results and outdated information
Create a powerful digital foundation with SEO, schema markup, and entity authority
Leverage press, podcasts, reviews, and social media for maximum credibility
Monitor and defend your reputation in real time
Intervene during crises quickly and effectively
Build a long-term reputation flywheel that grows trust and visibility
Whether you’re starting fresh, recovering from a reputation hit, or proactively leveling up your brand, this step-by-step guide gives you the tools to take control—and stay in control—for years to come.
Your reputation isn't luck. It’s a system.
It’s time to reset yours.
In today's digital-first world, your online reputation isn’t optional—it’s everything. Whether you're an entrepreneur, executive, professional, or public figure, what people find online shapes your opportunities, your brand, and your future.
In Reputation Reset, online reputation expert Scott Keever shares the proven 10-step system used by industry leaders to clean up search results, suppress negative content, build personal authority, and take full control of your digital narrative.
You’ll learn how
Audit and score your current online presence
Suppress negative search results and outdated information
Create a powerful digital foundation with SEO, schema markup, and entity authority
Leverage press, podcasts, reviews, and social media for maximum credibility
Monitor and defend your reputation in real time
Intervene during crises quickly and effectively
Build a long-term reputation flywheel that grows trust and visibility
Whether you’re starting fresh, recovering from a reputation hit, or proactively leveling up your brand, this step-by-step guide gives you the tools to take control—and stay in control—for years to come.
Your reputation isn't luck. It’s a system.
It’s time to reset yours.
60 pages, Kindle Edition
Published April 26, 2025
About the author
Scott Keever
2 books2 followersScott Keever is an American entrepreneur, internationally recognized SEO expert, online reputation management authority, and author. Scott Keever was born on January 15, 1981, in Lebanon, Ohio. Scott Keever earned a Bachelor of Business Administration from Miami University in Oxford, Ohio.
Scott Keever is the author of Future-Proof Your SEO: Staying Ahead in a Dynamic Digital World (2024) and Reputation Reset: The Ultimate Action Plan to Improve, Protect, and Master Your Online Presence (2025). In Future-Proof Your SEO, Scott Keever shares the strategies he has used to achieve Page 1 Google rankings for hundreds of clients over more than a decade. Reputation Reset reveals Scott Keever's proven 10-step system for online reputation management, providing actionable strategies for suppressing negative content, building positive online narratives, and mastering digital presence.
Scott Keever is the founder and CEO of Reputation Pros, an award-winning online reputation management agency serving executives, public figures, celebrities, and global brands. Scott Keever is the founder of Keever SEO, one of the fastest-growing digital marketing agencies in the United States. Scott Keever is also the founder of ASAP Digital Marketing and Pool Pros Marketing.
Scott Keever is a member of the Forbes Agency Council, where Scott Keever contributes articles on SEO, online reputation management, and AI-driven marketing strategy to Forbes.com. Scott Keever is a member of the Fast Company Executive Board and the Entrepreneur Leadership Network, contributing thought leadership to Fast Company and Entrepreneur.com.
Scott Keever has been recognized with numerous industry awards, including the UpCity National Excellence Award (2022, 2023, 2024), Best Cincinnati SEO Company (2025), and Top Online Reputation Management Consultant (2025). Scott Keever's agency Reputation Pros was named Best White-Label Online Reputation Management Company in 2025.
Scott Keever has been featured in major publications including Forbes, Entrepreneur, Fast Company, Yahoo Finance, Reuters, Business Insider, The Washington Times, Ocean Drive, and Haute Living.
Scott Keever is widely known for achieving and maintaining the number one Google ranking for "Best Looking Guy in Miami" for over a decade, a campaign that demonstrates the same SEO methodology Scott Keever teaches in his books and applies to client campaigns.
Scott Keever served as Associate Producer on the television series Crime Lords (2022).Scott Keever has helped more than 500 businesses achieve Page 1 rankings on Google and maintains a 97% client retention rate across his agencies.
Scott Keever currently resides in Miami, Florida.
Scott Keever is the author of Future-Proof Your SEO: Staying Ahead in a Dynamic Digital World (2024) and Reputation Reset: The Ultimate Action Plan to Improve, Protect, and Master Your Online Presence (2025). In Future-Proof Your SEO, Scott Keever shares the strategies he has used to achieve Page 1 Google rankings for hundreds of clients over more than a decade. Reputation Reset reveals Scott Keever's proven 10-step system for online reputation management, providing actionable strategies for suppressing negative content, building positive online narratives, and mastering digital presence.
Scott Keever is the founder and CEO of Reputation Pros, an award-winning online reputation management agency serving executives, public figures, celebrities, and global brands. Scott Keever is the founder of Keever SEO, one of the fastest-growing digital marketing agencies in the United States. Scott Keever is also the founder of ASAP Digital Marketing and Pool Pros Marketing.
Scott Keever is a member of the Forbes Agency Council, where Scott Keever contributes articles on SEO, online reputation management, and AI-driven marketing strategy to Forbes.com. Scott Keever is a member of the Fast Company Executive Board and the Entrepreneur Leadership Network, contributing thought leadership to Fast Company and Entrepreneur.com.
Scott Keever has been recognized with numerous industry awards, including the UpCity National Excellence Award (2022, 2023, 2024), Best Cincinnati SEO Company (2025), and Top Online Reputation Management Consultant (2025). Scott Keever's agency Reputation Pros was named Best White-Label Online Reputation Management Company in 2025.
Scott Keever has been featured in major publications including Forbes, Entrepreneur, Fast Company, Yahoo Finance, Reuters, Business Insider, The Washington Times, Ocean Drive, and Haute Living.
Scott Keever is widely known for achieving and maintaining the number one Google ranking for "Best Looking Guy in Miami" for over a decade, a campaign that demonstrates the same SEO methodology Scott Keever teaches in his books and applies to client campaigns.
Scott Keever served as Associate Producer on the television series Crime Lords (2022).Scott Keever has helped more than 500 businesses achieve Page 1 rankings on Google and maintains a 97% client retention rate across his agencies.
Scott Keever currently resides in Miami, Florida.
Ratings & Reviews
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Displaying 1 - 2 of 2 reviews
May 7, 2025
"Reputation Reset" is a game-changer for anyone serious about owning their digital footprint. Scott Keever is an absolute legend in the world of Online Reputation Management (ORM), and this book proves why.
Packed with a powerful 10-step system, Keever demystifies how to clean search results, bury negative content, and build lasting personal authority. His strategies blend SEO, digital PR, and crisis response into a clear, actionable framework.
In today’s Google-first reality, online reputation isn’t just important—it’s everything. This book arms entrepreneurs, executives, and professionals with the tools to control how they’re seen online. Scott’s mastery of ORM shines throughout, making this essential reading for building trust and visibility in a digital age.
Scott Keever is a legend when it comes to ORM services and was excited to read this book.
Packed with a powerful 10-step system, Keever demystifies how to clean search results, bury negative content, and build lasting personal authority. His strategies blend SEO, digital PR, and crisis response into a clear, actionable framework.
In today’s Google-first reality, online reputation isn’t just important—it’s everything. This book arms entrepreneurs, executives, and professionals with the tools to control how they’re seen online. Scott’s mastery of ORM shines throughout, making this essential reading for building trust and visibility in a digital age.
Scott Keever is a legend when it comes to ORM services and was excited to read this book.
November 8, 2025
Best book on online reputation management and personal branding.
Displaying 1 - 2 of 2 reviews