So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
Unfortunately, I'm finding the Dummies and Idiots books more and more useful. They just have a way of giving you the bare-bones basics of any given subject, which is hard to find on the Internet. (No, sometimes Wikipedia doesn't have all the answers. Unless you want to know everything there is to know about Harry Potter. Then it does.)
The book covers RSS readers, formats, uses, etc. For me, the most useful part was the distinction that is made between a "consumer/subscriber" and a "producer/provider" of feeds. I'm creating content for a presentation on RSS for small businesses, and I kept beating my head against the wall when it came to discussing the different applications depending on whether you want to use feeds to get information or to give information.