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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
Goodbye, old-school branding. Hello, innovation.
As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise.
Today, great brand development isn't about genius, it's about the discovery of value.
The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience.
Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with.
The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers.
This is not new jargon for old thinking, but a fundamental shift in how brand development works.
The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to
How to implement Lean Brand Innovation To Discover, Create & Deliver New Value
New startup marketing techniques for Parallel Innovation between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can eliminate waste in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup Viability Experiments to test and iterate your brand for high growth
A set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise.
Today, great brand development isn't about genius, it's about the discovery of value.
The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience.
Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with.
The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers.
This is not new jargon for old thinking, but a fundamental shift in how brand development works.
The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to
How to implement Lean Brand Innovation To Discover, Create & Deliver New Value
New startup marketing techniques for Parallel Innovation between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can eliminate waste in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup Viability Experiments to test and iterate your brand for high growth
A set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
288 pages, Kindle Edition
First published January 1, 2014
21 people are currently reading
298 people want to read
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Displaying 1 - 2 of 2 reviews
March 24, 2015
Thought this book gave an incredibly practical and impactful framework for building a brand which is so often overlooked when creating a new product. Biggest high level take way was that brand largely breaks down into two parts - the functional value it provides (rational) and the emotional value it provides (irrational) - you should be focused on testing and iterating upon both the same way you do you're actual product.
April 20, 2017
Interesting but lengthy read that definitely does the concept of Branding justice.
Displaying 1 - 2 of 2 reviews