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Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.
Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.
In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.
Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.
In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here — it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is — and it's not easy! You'll learn about the harsh reality of starting what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.
In the end, Startup Mixology is an optimistic book. You can do this — and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.
Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.
In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
242 pages, Kindle Edition
Published June 17, 2014
12 people are currently reading
98 people want to read
About the author
Frank Gruber
6 booksLibrarian note:
There is more than one author in the GoodReads database with this name
There is more than one author in the GoodReads database with this name
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Displaying 1 - 5 of 5 reviews
August 14, 2017
I wish I'd read this book when I was actually starting my business 4 years ago...but nonetheless what a great insight into the ups and downs of entrepreneurship.
October 28, 2022
This book good for people who wants to start a tech or digital startup. 17 points of what you need to know about startup, and you could just apply these things also on conventional business.
July 31, 2014
A basic book. Some nice tips if you never read about Lean Startup and startups in general. Read if you are thinking of building a new business
November 25, 2014
Very good book for the entrepreneur. Starts off pretty elementary, but gets much better quickly. Lots of good info on great topics. Every start-up executive should read this.
November 11, 2015
Brilliant! A must-have for the entrepreneur. Very helpful.
Displaying 1 - 5 of 5 reviews