Brand Yourself for Success

by Octavia Goredema

Genres: Nonfiction, Self Help, Business, Audiobook

Audiobook

First published March 27, 2025

Reviews

[Andrew Borg · Rating 3 out of 5]

can't fault the advice itself but it's pretty basic

[Christine]

I listened to this audiobook as I was driving to Chicago to attend H&H Americas (an industry craft show). It was a fascinating concept that drove home how different librarianship (a service industry) is from corporate America, though there are similarities as well. I can translate, 'My concept saved the company 10,000.' To, 'My programming caused the number of patrons coming to the library to increase by 30%.'.

What I took from this book is that you need to document your accomplishments in a way that is quantifiable, as well as, that you need to be willing to put yourself out there. Remember what you have done and what you have learned, then be able to express that both succinctly and in long form (then know when is appropriate for each.)

If someone is getting started in a professional field, or is going into job searching after a hiatus (or long term employment) then this would be a great resource for assisting you in getting established. Even if you are just looking for a job change this might be good for you.

[Annie · Rating 4 out of 5]

This is a short audiobook for content creators. It covers the essentials, such as identifying your core values and strengths, crafting a professional LinkedIn profile, and promoting yourself with confidence. The key message is clear: you have to be willing to put yourself out there. Whether that means launching a YouTube channel, publishing weekly articles on LinkedIn, or making a guest appearance on a podcast, visibility is essential for growth. While the content is basic, it serves as a solid starting point for anyone beginning their personal branding journey.

[Stephen Walls · Rating 5 out of 5]

A very short read with impactful notes. Need to reread and take advantage of some of the exercises provided within. This book really does give good tips on networking and getting yourself out there. And being a current publication/audiobook, it gives good advice on using today's tools of networking. I would definitely recommend this short book for those trying to make a good impression professionally.

[Cait · Rating 3 out of 5]

A lot of the advice given here feels catch all in nature against a variety of industries, which I don’t think is fair - certain industries will almost definitely require more nuance than others. I suppose regardless though there is advice that is strong enough as a first stepping stone, if nothing else, so I’d treat this as a crash course to support other methods of expanding your brand for your specific career.

[AttackGirl · Rating 3 out of 5]

This is a good book filled with good ideas but it need a pdf since there are so many list. Or I guess just buy a hard copy. I did not say I agree but I do like the personal and professional guidance presented so positively.


My book
I think about things like step four my book “Becoming the Archetype”

[Vlad Ardelean · Rating 3 out of 5]

From The great courses, but being such a short course, it doesn't provide that much value.

Interesting nonetheless.

Ideas:
* Find what you're really good at
* Find your unique angle
* Network like crazy
* Ask for feedback early
* Ask for references
* Publish content
* Engage with your audience

[Josh Bublitz · Rating 3 out of 5]

Decent read in the benefits of branding yourself with actual steps to take to follow that. Would recommend for early entrepreneurs and people starting a business or already have a business they are looking to grow. Could also be useful to any one that struggles to market themselves in their work, company or industry

[Tommy Piowaty · Rating 4 out of 5]

I didn’t personally enjoy this. But the content is great. She is a great presenter. If it wasn’t for the good content I would give it a 3 because this feels like something I’m not really needing now. But. Good none the less.

[Dan Messick · Rating 5 out of 5]

Over 14 pages of notes, and I do audio while driving so I didn’t get the full benefit of this book. I highly recommend it!
Short and dense.

A great branding and thoughts on developing core identity.

[Debbie · Rating 4 out of 5]

For a quick audible listen about business and starting on building a personal brand, this was it quick and to the point. While this isn’t something I’m looking to do for myself, it did inspire some ideas of what I can do for my businesses.

[Jer · Rating 3 out of 5]

2.5 stars rounded up - you could get yourself the same info in a blog post. It was free on audible, so I listened to it - doesn’t take AI or other recent tech advances into account. Still, an okay intro if totally unfamiliar and interested in what everyone is saying (e.g. not unique to you).

[Firdaus Aris · Rating 4 out of 5]

a nice read on audible original

[Meredith Wheeler]

nonfiction / no rating!

[Sharon Sango · Rating 5 out of 5]

Though some of the things seem so obvious and basic, it was very beneficial for someone like me who just graduated and still tying to figure out the next steps.

[🎀Read With Me🎀 · Rating 3 out of 5]

3 ⭐️

It’s not bad, but it’s nothing you’ve never heard of before.

[Amber Huffman · Rating 5 out of 5]

I listened all the way but I knew immediately this was not what I was looking for. I'm sure it's good for someone

[Patricia · Rating 4 out of 5]

Good for beginner - which is me - so I'm looking forward to implementing some of the things I've learned here.

[Trissy ♡ · Rating 5 out of 5]

Really enjoyed this! To the point and enjoyed the questions in the beginning, actually giving you homework or quick questions to actually start implementing the brand you want.

[JadeDakini · Rating 3.5 out of 5]

3.5 ⭐️
There’s nothing wrong with this book. I think it mostly suffered from bad timing on my end. I’ve recently been exposed to a lot of excellent books, courses, and ideas on the subject, so this didn’t feel particularly groundbreaking. For someone without that background, however, I can see it being a genuinely helpful place to start.