COPYWRITING: Master your Flow | Grammar, Sentence Structure & Punctuation

by Jack Chapman

Jack is one of Anorak Publishing's rising stars. His first book on Digital Photography has sold all over the world and he has gone onto add more in that series. As a teacher he is extremely conscious of the falling standards in writing so he decided to write a series of books aimed at helping native and non-native English speakers. He is now onto book 3 with more to come in this very successful ‘Art of Writing’ series. Grammar, Sentence Structure and Punctuation’ is the third book by Jack in his ‘Art of Writing’ series. In this book he looks in detail at sentence structure, grammar and punctuation with a view to creating a better flow of words that will assist the reader. The English language can be one of the most complicated when it comes to these areas. The aim of the book is to help you [the author] to create a balance and flow in your writing. If you are writing [especially for the web] then you should already be aware of the Flesch reading ease formula. “Flesch Reading Ease Formula is considered as one of the oldest and most accurate readability formulas. Rudolph Flesch, an author, writing consultant, and a supporter of the Plain English Movement, developed this formula in 1948. Raised in Austria, Rudolph Flesch studied law and earned a Ph.D. in English from the Columbia University. Flesch, through his writings and speeches, advocated a return to phonics. In his article, A New Readability Yardstick, published in the Journal of Applied Psychology in 1948, Flesch proposed the Flesch Reading Ease Readability Formula”. Using this book in combination with the Flesch readability guide will ensure your writing can be accessed and satisfy the largest audience.

58 pages, Kindle Edition

First published August 26, 2014