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Running in Circles: Building a New Vision for U.S. Track & Field
"A must read for any track & field fan!" - Sage Canaday, founder of Vo2max Productions
Every four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn’t track & field a more popular sport in the U.S.? The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.
In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they’re wildly entertaining, but because they’ve mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there’s no better time to reimagine the future of professional track.
Every four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn’t track & field a more popular sport in the U.S.? The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.
In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they’re wildly entertaining, but because they’ve mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there’s no better time to reimagine the future of professional track.
107 pages, Kindle Edition
Published May 2, 2025
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5 people want to read
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Displaying 1 - 2 of 2 reviews
July 10, 2025
As a collegiate track & field athlete and seasoned marketing professional, Jack Cogan offers a compelling and insightful critique of the current state of professional running. He clearly identifies what’s missing in today’s track landscape and presents innovative, exciting ideas that could transform the sport’s visibility and appeal.
Cogan’s perspective is both informed and passionate, making this a quick yet thought-provoking read for runners, fans, and industry insiders alike. USA Track & Field would do well to consider the strategies he outlines—many of which could finally help bring the sizzle back to the oval!
Cogan’s perspective is both informed and passionate, making this a quick yet thought-provoking read for runners, fans, and industry insiders alike. USA Track & Field would do well to consider the strategies he outlines—many of which could finally help bring the sizzle back to the oval!
May 14, 2025
I loved it! It's a great book for fans of sports, running, the Olympics, along with people in marketing. You can feel author's passion for growing track and field on every page. I thought it was very well written and I'm looking forward to more from the author.
Displaying 1 - 2 of 2 reviews