Jack Trout: Differentiate or Die : Survival in Our Era of Killer Competition (Hardcover); 2008 Edition

by Jack Trout, Steve Rivkin, Unknown Author

Hardcover

Published January 1, 1672

About the author

John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.