Revenue 8 Steps to Align Sales and Marketing for Explosive Growth is a practical guidebook for leaders, sales professionals, marketers, and business owners who want to build a powerful, synchronized, and sustainable revenue system.
Instead of letting Sales and Marketing operate in silos—leading to waste, mistrust, and sluggish growth—this book lays out a clear 8-chapter roadmap to help unify both teams into a truly effective Revenue Team.
You'll learn how
Build a shared language between Sales and Marketing
Set aligned goals and KPIs
Design a seamless, end-to-end customer journey
Automate key connection points to avoid missed opportunities
Foster a culture of trust and two-way feedback
Structure your Revenue Team with a modern RevOps model
Run coordinated campaigns that generate revenue together
Sustain growth momentum with a flexible 90-day system
Written in a clear, jargon-free style and packed with real-world examples, Revenue Unity is an essential handbook for anyone who wants to turn Sales and Marketing alignment into a lasting competitive advantage.