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REVENUE UNITY: 8 Steps to Align Sales and Marketing for Explosive Growth

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Revenue 8 Steps to Align Sales and Marketing for Explosive Growth is a practical guidebook for leaders, sales professionals, marketers, and business owners who want to build a powerful, synchronized, and sustainable revenue system.

Instead of letting Sales and Marketing operate in silos—leading to waste, mistrust, and sluggish growth—this book lays out a clear 8-chapter roadmap to help unify both teams into a truly effective Revenue Team.

You'll learn how

Build a shared language between Sales and Marketing

Set aligned goals and KPIs

Design a seamless, end-to-end customer journey

Automate key connection points to avoid missed opportunities

Foster a culture of trust and two-way feedback

Structure your Revenue Team with a modern RevOps model

Run coordinated campaigns that generate revenue together

Sustain growth momentum with a flexible 90-day system

Written in a clear, jargon-free style and packed with real-world examples, Revenue Unity is an essential handbook for anyone who wants to turn Sales and Marketing alignment into a lasting competitive advantage.

71 pages, Kindle Edition

Published May 7, 2025

About the author

Bruce Scheer

2 books

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