A keepsake collection of advertisements - in their actual form - as published in long-forgotten newspapers of the Flathead Valley of Montana, such as The Flathead Herald-Journal, The Kalispell Graphic, The Lakeshore Sentinel, and more.
Historian Jaix Chaix and designer Paul Alvord have pored over thousands of newspaper ads from the 1890s through the 1920s for a glimpse of the "rhyme and rhetoric" and "gags and gimmicks" of ads of a bygone era.
Beyond nostalgia, this collection also reveals a fascinating history of the Flathead Valley of Montana from the erstwhile purveyors of goods and merchandise, to once-necessary services such as blacksmithing and draying, to the revolutionary advancements of electricity and the automobile. The ads also depict how typography and typesetting and styles of newspaper advertising evolved from the handiwork of the "pioneer days" to the era of "modern mechanization."
This curio of old-time, printed persuasion can put "old things" in a "new light" each time you browse through it...
Dr. JC Chaix is an editor and educator (and an expert in strategic media concerning propaganda, and media hoaxes). He often advises authors and other professionals about policing, criminal law, and defamation along with broader issues of morality and technology. His research often involve semiotics, meta-analysis of communication and media theories, and deceptive media practices.
Dr. Chaix holds a master's degree in English with a specialization in 18th- and 19th-century Gothic literature. He also holds a Ph.D. in strategic media (with high distinction).
He was the first person in more than 400 years to evidence how neo-Pythagorean mathematical/textual correlations were used to create intersemiotic complementarity in the composition of The Revelation in The King James Bible (1611), as demonstrated in his 500+ page doctoral dissertation—and how a devilishly similar scheme was used by Scottish author James Hogg in his classic "The Confessions of a Justified Sinner" (1824). The dissertation is available at: https://digitalcommons.liberty.edu/do...
Dr. Chaix has often been called a consummate 21st-century “Renaissance man.” He is a former managing editor (for the world's largest IT research/advisory firm), police officer, and firefighter as well as an accomplished (jazz) musician, award-winning photographer, and media producer. He is also bilingual (English/German).
Above all, Dr. Chaix is a passionate and staunch advocate for liberty, civility, and media literacy.