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Profitable Publishing with Preorders: How to Grow Your Audience, Presell Your Book, and Cover Costs Before Self-Publishing
226 pages, Paperback
Published May 8, 2025
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Displaying 1 - 2 of 2 reviews
November 20, 2025
This book helped launch my author career! I came across Ashley Shepard's work through Threads and attended one of her challenges. I received a copy of this book as a prize through the challenge, and it has changed the entire foundation of how I look at pre-orders and publishing. Shepard shifted my thinking away from chasing a bestseller status on Amazon from day 1 (I'm in a category with Freida McFadden and Stephen King... I'm not going to be a bestseller when I debut) and helped me see the value--the actual monetary value--of selling pre-orders from my website. This book walked me step-by-step through the process and showed me exactly what I needed to do to create a successful pre-order campaign.
The data is in! I started my pre-order campaign on October 3 and by the date of my book launch November 6, I'd pre-sold 233 books! My goal for the first year of publishing my novel was 300, so this was a huge win! Add to that the fact that momentum from the pre-orders doesn't die, it just keeps going, and I'm proud to say two weeks after launching my debut novel I've sold 348 books and am about to hit 2,000 KE page reads.
Hosting a pre-order for a debut author is hard, but this book walks you through every step and helps you succeed at levels you never thought possible. I highly recommend this book for anyone wanting to learn how to publish a book profitably, right from the start!
The data is in! I started my pre-order campaign on October 3 and by the date of my book launch November 6, I'd pre-sold 233 books! My goal for the first year of publishing my novel was 300, so this was a huge win! Add to that the fact that momentum from the pre-orders doesn't die, it just keeps going, and I'm proud to say two weeks after launching my debut novel I've sold 348 books and am about to hit 2,000 KE page reads.
Hosting a pre-order for a debut author is hard, but this book walks you through every step and helps you succeed at levels you never thought possible. I highly recommend this book for anyone wanting to learn how to publish a book profitably, right from the start!
June 3, 2025
Most independent authors will pour hundreds (sometimes thousands!) of dollars into their books and never break even. And it doesn't have to be that way!
Ashley Shepard’s proven method helps self-published authors make money on their book before it’s even published. Shepard walks you through the steps to “pay your own advance” through easy-to-follow promotional, marketing, and sales strategies.
Her approach to pre-sales is for anyone writing and publishing a book independently, in any genre. What I really love is that she urges authors to connect directly to their readers by speaking and selling directly to them without relying on sales rankings or paid ads.
So many authors don't promote their book or even know where to start. If they implemented even half the instructions in this book, they would feel so much better about their launch and sales.
I’ll be recommending this book to all of my author clients who choose to self-publish so they can see a return on their investment right away.
Ashley Shepard’s proven method helps self-published authors make money on their book before it’s even published. Shepard walks you through the steps to “pay your own advance” through easy-to-follow promotional, marketing, and sales strategies.
Her approach to pre-sales is for anyone writing and publishing a book independently, in any genre. What I really love is that she urges authors to connect directly to their readers by speaking and selling directly to them without relying on sales rankings or paid ads.
So many authors don't promote their book or even know where to start. If they implemented even half the instructions in this book, they would feel so much better about their launch and sales.
I’ll be recommending this book to all of my author clients who choose to self-publish so they can see a return on their investment right away.
Displaying 1 - 2 of 2 reviews