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Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!
Making more money in business comes down to three selling more products and services, to more people, for more money. This book focuses one one aspect of that selling for more money.
If you are a 'professional expert' - a coach, consultant, accountant, lawyer, dentist, or in any other field where you make your living by selling your advice, your experience and your expertise - then you will learn powerful techniques to help you command the top fees in your field.
Think about what difference would it make to you, your family and your staff, if you were able to double your fees or more? And if doing so actually meant you got more clients rather than fewer?
In this book you'll find out how to make cheap wine taste like a million dollars, why you shouldn't let your mum set your fees, and how to get other people to drink boiled cat poo - all in the interest of helping YOU make more MONEY.
The biggest paradigm driving this book is that you've given up control of your prices. You're letting everyone from your old employer to your biggest competitor tell you how much to charge, and it's time to TAKE BACK CONTROL!
Rob will show you which products and services will get you the highest fees, how to bring in more clients at high fees than you used to get at low fees, and why charging the market rate is THE WORST THING you can do for your business.
So add this book to your cart and head on over to the checkouts - you'll wish you'd read it sooner!
If you are a 'professional expert' - a coach, consultant, accountant, lawyer, dentist, or in any other field where you make your living by selling your advice, your experience and your expertise - then you will learn powerful techniques to help you command the top fees in your field.
Think about what difference would it make to you, your family and your staff, if you were able to double your fees or more? And if doing so actually meant you got more clients rather than fewer?
In this book you'll find out how to make cheap wine taste like a million dollars, why you shouldn't let your mum set your fees, and how to get other people to drink boiled cat poo - all in the interest of helping YOU make more MONEY.
The biggest paradigm driving this book is that you've given up control of your prices. You're letting everyone from your old employer to your biggest competitor tell you how much to charge, and it's time to TAKE BACK CONTROL!
Rob will show you which products and services will get you the highest fees, how to bring in more clients at high fees than you used to get at low fees, and why charging the market rate is THE WORST THING you can do for your business.
So add this book to your cart and head on over to the checkouts - you'll wish you'd read it sooner!
266 pages, Kindle Edition
First published July 23, 2014
19 people are currently reading
11 people want to read
About the author
Rob Cuesta
18 books3 followersFive-time bestselling author, award winning speaker and facilitator, international marketing consultant and coach. Plus I can leap trains with a single bound and catch bullets with my teeth. OK that last bit may not be actually true, but you can see more about me around the web:
On Amazon
On my site
On YouTube
On Amazon
On my site
On YouTube
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Displaying 1 of 1 review
April 28, 2017
A good book on pricing intellectual capital, and the author understands that value is subjective, and experts provide results, not inputs or tasks. I agree with his message on decommoditizing yourself and not letting your competitors set your price.
Displaying 1 of 1 review