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Image Theory: Decision Making in Personal and Organizational Contexts
Image theory represents a logical extension of earlier work on a contingency model of decision strategies. It is based on a belief that most people, most of the time, for most decisions use fairly unanalytic strategies. Image theory is intended to provide a radical departure from the prevailing paradigm of rational decision making. This theory uses terms like images, values, principles and fittingness, and argues that the domain of traditional decision theory is probably a poor description of most decision processes.
270 pages, Hardcover
First published December 31, 1990
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About the author
Lee Roy Beach
22 books1 followerAcademic Biography
I am the McClelland Centennial Professor Emeritus of Management at the Eller College of Business, University of Arizona, where I also was a Professor of Public Administration and of Psychology. I received my Ph.D. in Psychology from the University of Colorado, under Ken Hammond, and then served in the U.S. Navy at the Aviation Psychology Laboratory in Pensacola and the Office of Naval Research in Washington. This was followed by two years of post-doctoral work in decision research, under Ward Edwards, at the University of Michigan.
I began my academic career in the Cognitive and the Organizational Studies programs at the University of Washington, where I served as Chair of the Psychology Department, received the Alumni Award for Distinguished Teaching, was named Professor of the Year for the State of Washington and Bronze Medalist for National Professor of the Year, received the Feldman Award for research and was named to the University Teaching Academy. I have been a Visiting Professor at Cambridge (U.K.) and Leiden (Netherlands) Universities and at the University of Chicago.After joining the business faculty at Arizona, I was named Professor of the Year, served for three years as Vice Dean, taught graduate and executive education courses, and was active in research and consulting.
Before I retired, I was a Fellow of both the American Psychological Association and the American Psychological Society and a member of the Society for Organizational Behavior, the Society for Judgment and Decision Making and a regular contributor to the European Conferences on Decision Making. I was on the editorial boards of Organization Behavior and Human Decision Making, The Journal of Behavioral Decision Making, and The Journal of Forecasting and have published over 120 scholarly articles and 7 books on decision making and organizational behavior. Among the more recent of the latter are:
The Psychology of Decision Making: People in Organizations (2nd Ed.) (With Terry Connolly). Thousand Oaks, CA: Sage (2005).
Leadership and the Art of Change. Thousand Oaks, CA: Sage (2006).
The Human Element: Understanding and Managing Employee Behavior. Armonk, NY: Sharpe (2007).
Narrative Thinking and Decision Making: How the Stories We Tell Ourselves Shape Our Decisions, and Vice Versa.
I am the McClelland Centennial Professor Emeritus of Management at the Eller College of Business, University of Arizona, where I also was a Professor of Public Administration and of Psychology. I received my Ph.D. in Psychology from the University of Colorado, under Ken Hammond, and then served in the U.S. Navy at the Aviation Psychology Laboratory in Pensacola and the Office of Naval Research in Washington. This was followed by two years of post-doctoral work in decision research, under Ward Edwards, at the University of Michigan.
I began my academic career in the Cognitive and the Organizational Studies programs at the University of Washington, where I served as Chair of the Psychology Department, received the Alumni Award for Distinguished Teaching, was named Professor of the Year for the State of Washington and Bronze Medalist for National Professor of the Year, received the Feldman Award for research and was named to the University Teaching Academy. I have been a Visiting Professor at Cambridge (U.K.) and Leiden (Netherlands) Universities and at the University of Chicago.After joining the business faculty at Arizona, I was named Professor of the Year, served for three years as Vice Dean, taught graduate and executive education courses, and was active in research and consulting.
Before I retired, I was a Fellow of both the American Psychological Association and the American Psychological Society and a member of the Society for Organizational Behavior, the Society for Judgment and Decision Making and a regular contributor to the European Conferences on Decision Making. I was on the editorial boards of Organization Behavior and Human Decision Making, The Journal of Behavioral Decision Making, and The Journal of Forecasting and have published over 120 scholarly articles and 7 books on decision making and organizational behavior. Among the more recent of the latter are:
The Psychology of Decision Making: People in Organizations (2nd Ed.) (With Terry Connolly). Thousand Oaks, CA: Sage (2005).
Leadership and the Art of Change. Thousand Oaks, CA: Sage (2006).
The Human Element: Understanding and Managing Employee Behavior. Armonk, NY: Sharpe (2007).
Narrative Thinking and Decision Making: How the Stories We Tell Ourselves Shape Our Decisions, and Vice Versa.
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