The author takes you on a heartfelt and humorous ride as she pursues her passion for quality coffee, from Darlington UK to Central America to a prairie town in Canada. In Darlington, she obtains a PhD on what is meant by quality coffee! Anecdotes about her field research for her doctorate in Nicaragua and Costa Rica are sometimes scary, but mostly delightful and insightful.
Far from remaining an academic, Townsend's stint as a professional barista for Caffe Nero births a desire to go into business for herself. She takes us from humble yet brave beginnings when she has her very own ape built, as in the Italian ape (ah-pay) cart one can cycle around. Doctor Coffee's Mobile Cafe is born. From there, the story progresses of various cafes she develops and runs as a business owner.
Included in all of this is her daring move from the UK to Canada. And her acclimatization, literally and figuratively, to a small prairie city with frigid winters.
Humor and honesty make this entrepreneur's account so enjoyable. The concept of fail-fast but fail-forward is known to most successful people and Townsend illustrates this colorfully as she learns all the factors of making a business work.
I highly recommend this book for sheer enjoyment but also for budding entrepreneurs because there is a lot of free gold in this book.it's also highly inspirational for those who wish to remain true to themselves.