Everyone talks about automation, optimization, efficiency — and yes, that’s what this AI era is all about.
But one of the key ideas in this book is the “fast break” framework: break any process into small pieces.
Elon Musk says the same thing with first principles — strip it down, identifying the tiniest truth, then start validating one by one, in other terms, doing it manually.
By working through it by hand, you understand what’s actually happening on the ground. Automation comes last.
I catch myself jumping to “how do we make this efficient?” too fast.
We overemphasize and overvalue productivity, automation, capability — when the manual step and the groundwork carry more meaning than we give them credit for.
He says, “if you automate a bad process, you get the bad answer.”
In the AI era, where everything can supposedly be made efficient, paying attention to the manual phase of work matters more.
And I think the point is, especially in sales business, people care more about human interaction and emotional side of sales interactions, than over optimized sales email or perfect theory / ideal that sales people present.