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That Very Witch: Fear, Feminism, and the American Witch Film

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That Very Witch explores the cyclical rise and fall of the cinematic witch in American culture and her relationship to feminist movements over time.

Through historical analysis and dozens of case studies, Payton McCarty-Simas demonstrates how the cinematic witch's evolution across decades reflects major shifts in how feminism is perceived politically and interpreted (counter-)culturally in America. From Mia Farrow to the Moral Majority, from the Satanic Panic to Riot Grrrl, from #MeToo to the 2024 election, the witch can be found at the heart of the zeitgeist. What can we learn from her presence?

Kindle Edition

Published July 22, 2025

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Payton McCarty-Simas

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238 reviews15 followers
July 22, 2025
I received an ARC from the author, however my opinions are my own and not influenced by that.

This book is a fantastic resource for anyone interested in horror media or the evolution of how witches and witchcraft have been depicted due to societal context. While it isn’t what I’d call a casual read, it’s an invaluable resource for media scholars and academics and one that should be included in any library.
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