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The Naked Trader: How anyone can make money trading shares

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The most entertaining book on how to trade shares is back!

Ever thought about investing in shares but got frustrated by all the gobbledygook? Bored by all the jargon? Then The Naked Trader is for you! This is the book on stock market investing that you can actually enjoy, written in plain English, packed
with real-life trading examples and full of candid advice that you just can't get anywhere else. It's the ideal friend for anyone who wants to make money in the markets.

In this completely updated and expanded 4th edition, Robbie Burns (aka the Naked Trader) gives you the lowdown on what you need to make money from today's markets without having to sit at a screen all day or swallow a financial dictionary. Even better, he shows you how to do it all tax-free!

The first three editions of The Naked Trader flew off the shelves as glowing reviews mounted up. This brand-new 4th edition contains even more of what made it so popular. There are more exclusive tips and ideas, more winning trades shown from start to finish, and more real-life trader tales of triumph and disaster. Not to mention 20 proven strategies that you can use to make money in the markets and a breakdown of some of the trades that have helped Robbie make more than £2 million tax-free.

Trading shares, eating toast, making money

In between cups of tea, rounds of toast and watching "Deal or No Deal", Robbie tells you all you need to know to become a successful trader: from how to find good shares in the first place, to the best times to buy and sell, as well as how to make sure you have the right mindset for long-term success (it involves an unlikely combination of the secrets of Derren Brown and Dad's Army ... ). You can also find out how Robbie has even made money during market meltdowns - as well as what his biggest mistakes have been so that you can avoid them!

If you're a complete beginner, The Naked Trader is the best place to start. But it's also absolutely perfect if you're already trading and want to learn some new, common-sense trading ideas that really work. So whether you just want to make a few quid on the side while you're at work or want to go on to make money from the markets full-time and quit work like Robbie, The Naked Trader is everything you've been looking for. Grab some tea and toast and start trading the naked way!

www.nakedtrader.co.uk

#nakedtrader

This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Ir go cap-in-hand to the Dragons.

Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.

Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:

- strips away the mystery surrounding starting your own business
- packages up the common challenges of starting up and helps readers tackle them
- cuts through the information overload and provides only what you really need to know to launch a small business
- reveals in what order to best tackle things and what can be left till later or ignored entirely.

He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing.

472 pages, Kindle Edition

First published January 1, 2005

124 people are currently reading
501 people want to read

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5 stars
369 (35%)
4 stars
394 (38%)
3 stars
191 (18%)
2 stars
58 (5%)
1 star
22 (2%)
Displaying 1 - 30 of 63 reviews
Profile Image for Claire Loneragan.
35 reviews
August 27, 2016
What a fabulous book! If you've ever wanted to trade shares but didn't know how to get started then this is the book for you! If you're already trading but not making the money you'd like to be making (or even losing money) then this is the book for you!

Very readable, no hard sums or complicated trader speak, just clear language and rammed to the gills with good old fashioned common sense.

Thank you, Robbie, the investment I made in your book was repaid many times over in my first month of trading. If I could give this book 10 stars I would.
Profile Image for Edward Lynn.
2 reviews
December 23, 2013
Not a bad introduction to trading, would be good for someone starting out or trying to decide whether to get into it. I found the authors style of writing someone irritating at times though. I suspect it was in an attempt to make a potentially dry subject feel more interesting & accessible, but it didn't work for me.
Profile Image for Abdul.
91 reviews9 followers
April 13, 2019
90/90/90 Rule:
90% of traders lose 90% of their trading capital in the first 90 days of their trading journey...

This is the fourth edition of the best-selling book by the author Robbie Burns, who is a successful trader for more than ten years.

From the book's cover: Ever thought about investing in shares but got frustrated by all the gobbledygook? Bored by all the jargon? Then The Naked Trader is for you!

In this book, the author gives you a no-nonsense and digestible information on how to learn to trade, find, evaluate companies & stocks/shares in a way that (in the author's own words) "cuts through crap like a lightsaber through ice cream".

I am a beginner trader and I have found this book very refreshing, easy to digest and packed with essential knowledge, tips and a step-by-step no-nonsense approach to trading. The author believes in less is more in his book as well as his trading approach. He has built a very successful portfolio using this system and has created himself a small fortune and earned a living from it (yes you guessed it, while trading at home in the early hours before the market opens, naked with a cup of coffee and a toast).

I have learnt a great deal from this book and thoroughly recommend it no matter what level of expertise you have in investing and trading. It is an easy 5 stars from me and I will certainly re-read it and take more notes to apply these principles.

The focus of the book is on how to develop your own personal "system" of finding a good company at a value, evaluating their business and potential growth of their stocks/shares, and placing your trade according to a strategy to minimise your losses while maximising your profits.

If you are looking for Technical or "Day Trading", this book might not be what you are after as the author does not spend a great deal on technical charting so you may need additional books on that subject as an advanced or a technical trader. What this book will give you is a decent method of evaluating companies and shares and developing a strategy you can use for the long term.

"Don't give me no bloody crap about Fibonacci Bollinger hatstands, resistance stars, bleedin' double negatives and roving averages. What I wanna know is: how much is your bleeding company worth, how much are the bloody profits and how much do you owe? Don't give me anything else, I don't need it!"
Profile Image for Conor Reeves.
24 reviews
May 12, 2020
Absolutely brilliant

I wanted to get into trading, and definitely was more keen to read and learn about this mysterious world, and hopefully gain a insight to take the plunge in the stock market. The Stockmarket effectively rules our everyday life! Being from the UK (and living in 2020) most of the well regarded books to read, are not very specific to trading in the modern day, nor the UK.
THIS BOOK IS BRILLIANT. With a modern approach, easy to read language and a teaching style that actually engages you to read more. I can’t compliment this book enough and for some of the lessons it has taught. Cheers Robbie!
Profile Image for Jules.
933 reviews
October 23, 2009
Excellent read. Introduction to share trading for the novice wannabe trader. Makes everything dead simple to understand and he writes in a way that makes it enjoyable to read. Recommend to anyone who has ever been curious to learn about share trading.
Profile Image for عمر.
75 reviews
November 4, 2016
The book is very funny and has been written in simple way without too much buzzwords.
His advises on picking up shares is interesting, spcially fundamentals and researches on companies before jumping on technical analysis...
Profile Image for Robert.
10 reviews
April 8, 2015
This book is not A History of the Israeli-Palestinian Conflict it is The Naked Trader, 4th edition, paperback!
Profile Image for Rahul Vishnoi.
845 reviews27 followers
December 25, 2024
-M For Money-
Review of 'The Naked Trader' by Robbie Burns
✒️📖

Want to trade in stock market but don't know how? How should you strat? Big Or small? When should you start? Should you start at all Or keep your money invested in safer options? Robbie Burns answers all these questions and then some more in this treatise on how to get going in the world of buying and selling shares.

If you know nothing, absolutely nada, nil, zilch about the enigmatic and fearsome world of snare market worry not. Burns takes you by the finger and gives you an all-expenses-paid tour of this world of bulls and bears. Right from opening an account to how to re-invest, he has got a tip and an answer for all your queries.

He keeps the things interesting by sharing some sharp quotes by other financial wizkids, written to needle those who like to play it safe. Have a look at this one by Kin Hubbard-
"The safest way to double your money is to fold it over once and put it in your pocket."

The insight Burns brings to this narrative is razor sharp. There are a few obstacles in the form of financial jargon. Barring that, the book is exciting.
This one is for the business aficionados and connoisseurs of the world of finance.
Profile Image for Stella.
99 reviews
May 19, 2021
I think this was a good introduction to the market for those who know some basic terminology and nothing about what to do with it (me).
Most people say there is no guide on how to invest step by step as everyone is different with different investing styles, but Robbie here shows how he does it so that a beginner can get some idea on how to choose their stocks.
I've seen some meh reviews on google or reddit or somewhere about this book and people saying how it wasn't for them and that this won't teach you anything. But this isn't a 'do it this way' book. It is a 'this is how i do it, you can get some ideas from me but still do your own research' book and i appreciate getting such detailed insight into how an experienced investor chooses his stocks.

My only negative criticism for this book concerns a couple of slightly sexist commentary to women reading when explaining terminology. You could've really done without it Robbie. Especially since you are talking to women in those sentences so you did assume some of us were going to read this book. If you come out with another book, I hope to be able to read it without cringing at your outdated mindset.
Profile Image for Sjors.
324 reviews9 followers
August 26, 2023
I came into a stack of finance & investing self-help books and will be doing some skim-reads and reviews. I judge these books along 3 axis: Competence / Usefulness to me / Would recommend. Books containing misleading information and factual errors tend to get 1 star. Books that are well-written, but not particularly useful to me get 3 stars. The best of the best get 5 stars. Now to this book.

COMPETENCE - Okay*
USEFUL TO ME - Not really; covers mostly known topics
RECOMMEND - No
JUDGEMENT - 2 stars

*After a bookload of down-to-earth & sensible advice, the Author introduces "spread betting" as a way to invest in the market while avoiding UK taxes. Author admits this is a form of gambling, not investing. Seems unsustainable to me and ind of spoils the red he built in the earlier chapters.
Profile Image for Rhenus.
18 reviews
November 18, 2023
I'm not quite at half way in this book and I have to say it's so refreshing to have a "self help" or rather "how to" book actually deliver of its promises.

The book genuinely teaches you step by step in planish English, what to do to set yourself up to evaluate, buy and sell shares as well as take precautions to minimize loss.

Additionally I find the writing style of Burns very pleasant which can be said for several other books in this genre.

If you have an interest in trading and stocks definitely have a read.
Profile Image for Theo Kokonas.
221 reviews2 followers
January 19, 2019
I loved this book. To be clear, the version i had was the 2nd edition but a very entertaining read, and by far the best intro to investing I've found the UK novice investor. It will set you on the right path to further research (because this field does require you to put in the effort) and it brilliantly aligns your mindset to be more pragmatic and steer clear of the usual traps that befall the typical investor.
Highly recommended if you're a beginner, you won't regret it!
Profile Image for Tom Nicholls.
101 reviews1 follower
November 4, 2019
This is a re-read of a book I originally read about 5 years ago.
Whilst the world has changed a lot in that time, many of the lessons from this book hold true.
There's some very useful advice and I particularly liked the 'traffic light' approach to reviewing reports.
A lot of what the author says is common sense but he presents it in a very easy to read format.

The first tie I read this book I would've given it 4 stars but this time round I noticed a lot of filler so 3 stars.
Profile Image for Arun Narayanaswamy.
476 reviews6 followers
June 20, 2024
Can finance and investment books be made interesting and a page turner? Yeah! This book is a great example in terms of making a tough topic a light read. It’s a good book for beginners but would also say a good one to read again if you are a seasoned one.
Why one star less than an all star 5 review, well it’s because this is focused on a British market and you could potentially not relate to the companies and understand it in depth.
105 reviews
March 22, 2020
There were some good tips early on in the first half but the overall structure of the book was so all over the place that finding any value from it was really difficult.

The author needed to stop trying to be funny, stop waffling and plan out the book and what he wanted to get across more clearly.
Profile Image for pexfa.
33 reviews1 follower
May 26, 2020
Fabulous book for first time investors. If you're new to the markets this is good place to start. Robbie takes you through an extensive lesson in how to trade with a view to minimising losses. It may be a fools game, but some fools are nonetheless wiser than others.
One that I will return to again. 4 stars.
17 reviews
December 28, 2020
Probably in my humble opinion the best book focused on making money from investing as opposed to the psychological or accounting aspects. A book for the average person.

This book would not be credible were it not for the authors long running website where he has been listing his trades for evidence mind you not as tips.
Profile Image for Noori.
46 reviews
March 26, 2021
Could be informative for someone, particularly in the UK, who has not traded before and it covers quite a lot of the basics, with some good tips along the way.

It is far too simplistic for anyone who has experience trading however. It is also full of speculation and numbers thrown around without any evidence.
Profile Image for Steve Vear.
46 reviews
April 26, 2021
I wanted to learn more about shares and trading just out of pure interest. This is not something I know anything about.

I cannot recommend this book enough for a beginner. The author writes it all in first person, keeps it both serious and light hearted.

Above all else, it’s structured well and the plain language makes this book an excellent resource and quite frankly a joy to read.
96 reviews1 follower
November 23, 2017
Gives insights about trading in London. Key learning is stocks, ideally, should not be your only source of income. Otherwise, you may end up gambling all your money with the hope of that elusive one time big time win.
Profile Image for Ayrton Vencatachellum.
9 reviews
January 5, 2018
Once I received this book for Christmas, I already read it twice and I feel I will do so again. It's a gem for new investors wanted to understand the world of trading without feeling overwhelming. His explanations are simple for a 15 year old to understand and it's truly enjoyable to read
4 reviews
October 8, 2019
Great introduction to the world of shares, written in a way that it's easy to understand. I recommend this to many new comers or people interested in shares as you can have a easy time grasping the fundamentals of investing with this book.
Profile Image for Joanne Nock.
84 reviews
April 10, 2020
I have been trading shares on a very small level for about 6 years and I wish I had read this book before I started as it would have prevented a lot of minor mistakes. Good advice, book to refer back to.
25 reviews1 follower
January 27, 2021
Listened as an audiobook. Overall good beginner information to stock trading, the majority of which I am already well aware of. Given it 4 stars as the information is nonetheless useful, and always worth gaining another person's perspective on trading.
Profile Image for Mudpie .
63 reviews
October 15, 2017
A good book with lots of information. It can be light heated and funny at times. I enjoyed reading it.
69 reviews1 follower
August 22, 2019
Entertaining read but sceptical of the strategies as it conflicts with a lot of other advice of more successful investors.
Profile Image for Mohammed.
58 reviews
January 23, 2020
I found this to be a very useful read. It clearly spelt out all the mistakes that I was making and gave me some very good insights on how to manage my trades.
1 review
March 3, 2020
The best!

Best book on investing I have ever read!! Top quality! The details are great and the examples are fantastic too! would read it over and over, so interesting!
Profile Image for Zarine Ahmed.
43 reviews
April 26, 2020
Great book for beginners, plain english, nothing to confuse, feels like casual talks.....Love it!
Displaying 1 - 30 of 63 reviews

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