Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

by Tim Peter

You’re working harder than ever. So why are Google, Amazon, and Facebook getting richer—while you fight for every customer? This is a problem that Tim Peter has thought about and worked with clients to help solve for years. Tim’s new book Digital Driving Marketing and Customer Acquisition Beyond Big Tech shows you how you can escape Big Tech’s web and win that fight. If you feel like you’re spending more, getting less, and losing control of your customer relationships, you’re not wrong. Big Tech are gatekeepers. And, as Tim likes to say, “gatekeepers gonna gate.” They have built their system to charge you a toll for every customer that comes your way.

It’s time for you to stop paying their tolls. And Digital Reset shows you how you can do that.

Packed with practical, straight-talking strategies to help you grow faster, lower your costs, and get your customers back, Digital Reset will provide

A playbook for winning customers without giving away your profits. Learn how you can drive direct growth—and stop paying endless tolls to big tech.Real-world strategies and tactics that work whether you’re a $5 million or $500 million business.Smarter marketing approaches, aligned with how customers actually buy. Build more loyalty. Drive more revenue. And cut your reliance on gatekeepers instead.Tools to cut customer acquisition costs without cutting corners. This isn’t about “digital transformation.” It’s about business transformation.Key insights into how Big Tech has gamed the system to put gates between you and your customers. More importantly, you’ll learn how you can beat Big Tech at their own game.The confidence to future-proof your business. Whether it’s AI, mobile, whatever’s next, you’ll have a framework that adapts to a dynamic, rapidly-shifting customer marketplace.Digital Reset will help you navigate the world we live in today and be ready no matter what Big Tech does. It’s filled with information, insights, and stories of how customers bypass Big Tech every day. Gatekeepers gonna gate. That’s why it’s time for your reset.

306 pages, Kindle Edition

Published May 13, 2025

About the author

Tim Peter is a globally recognized marketing and e-commerce expert, consultant, speaker, writer, and educator. For twenty years, his Tim Peter Thinks blog and Thinks Out Loud podcast have helped audiences learn how to improve their marketing and drive customer acquisition.
Prior to founding Tim Peter & Associates, Tim worked with a large hotel franchisor and a premier luxury hotel firm to achieve billions of dollars of online direct revenue. Today, his firm helps companies in industries such as hospitality, travel, financial services, SaaS, marketing services, and technology increase effectiveness and drive profits.
An in-demand speaker for public and private events, Tim also teaches courses in strategy, content marketing, customer experience, e-commerce and digital marketing for Rutgers Business School’s Executive Education program.
Tim also serves as co-program director for the Chief Digital Officers and the Digital Marketing Strategy Councils for The Conference Board, serving Global 500 enterprises globally. Among other recognition, he has been named one of HSMAI’s “Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.”
You can stay connected with Tim on social media and through his website.