Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

by Gary A. Copeland, Gary A. Copeland

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Genres: Nonfiction

242 pages, Paperback

First published January 1, 2003

Reviews

[Kane Faucher]

A good survey and primer that envelopes the games of influence referencing VALS framework etc. A good and cleanly laid out book for undergrads.

[Bonnie Dwyer]

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