Emotional Targeting: Win hearts. Boost sales. Own the market.

by Talia Wolf

"Emotions drive decisions - yes, even in B2B.

If you think your customers are choosing your product because of features, pricing, or logic… think again.

In Emotional Targeting, conversion expert Talia Wolf reveals how the science of marketing psychology and buyer behavior can unlock explosive growth - by creating emotionally resonant experiences that convert.

This book is your no-fluff guide to applying consumer psychology and persuasion techniques across your entire customer journey. Whether you're optimizing landing pages, designing onboarding flows, or revamping your B2B marketing strategy, Talia shows you how to reach the humans behind the spreadsheets.

Inside, you'll discover how to:

• Uncover the emotional drivers behind your customers’ decisions

• Map those emotions to specific touchpoints in your digital marketing funnel

• Craft experiences that feel both rational and emotionally satisfying

With her proven Emotional Targeting™ Framework, Talia has helped startups, SaaS brands, and global enterprises shift from surface-level optimization to strategy that converts - and end the endless cycle of random A/B tests that go nowhere.

Whether you're a marketer, founder, or CRO lead, this book will change how you think about conversion.


What the experts are saying about 'Emotional Targeting':

""Talia’s Emotional Targeting Framework is a strategic system to understand what drives your customers to act. Fresh, practical, and miles ahead of generic optimization advice.""
— Morgan Brown, VP Product & Growth - AI @ Dropbox

“One of the most potentially revenue-changing books for B2B ever written.”
— Rand Fishkin, Cofounder of SparkToro, Author of Lost & Founder

“Conversions aren’t solved with math. They’re earned with meaning.”
— Ann Handley, WSJ best-selling author & Chief Content Officer, MarketingProfs"

137 pages, Kindle Edition

Published June 9, 2025

About the author

Talia Wolf is a CRO specialist, author and the founder of Getuplift - the CRO agency high-growth brands like Amplitude, Bitly, Sprout Social, Teamwork, and Thinkific turn to when they want to optimize their funnels using a meaningful, customer-first methodology. Through her proprietary Emotional Targeting Framework™, Talia and her team help companies generate more leads, increase sales, and drive higher ROI.

Talia has been invited to keynote on hundreds of stages, including Google, FWD: by Mailchimp, Growth Marketing Summit, Product Hackers Conference, SMX, and many more. She was recently recognized as one of the most influential experts in the field of conversion optimization.

Reviews

[Marina Mitrashov · Rating 5 out of 5]

Brilliant guide to how to optimize conversions using emotional targeting! What I loved the most about the book is its many cases studies that are spread throughout the book and addressing the B2B SaaS companies, that usually are not mentioned or spotlighted in book about conversion optimization. As comics lover myself, I appreciate the use of superheros characters to convey a particular point.

[Maria del Pilar]

It is promising to keep up in busines, sales matters.