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Brand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit
B2B buyers aren't waiting for your pitch—they're already in motion.
By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.
In Brand Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you—just like gravity pulls objects into its orbit.
You'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system
Gathering insights from the 70% of the buyer journey that's invisible to most marketers
Realigning your strategy to match real buyer behavior
Accumulating digital mass through content, credibility, and community
Validating your brand with independently verifiable social proof
Integrating marketing, sales, and success strategies for maximum buyer pull
Tracking meaningful signals, not vanity metrics
Yielding sustainable, compounding results
Whether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.
Discover how
Align with AI-powered search and intent signals
Create content that buyers find when they research
Avoid common marketing traps that repel buyers
Scale your content efficiently and affordably
Empower buying groups to choose you before you even engage
With decades of experience transforming B2B marketing, Lisa Cole doesn't just share theory—she provides a practical roadmap for making this shift in your organization.
If you're ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, Brand Gravity is your guide.
By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.
In Brand Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you—just like gravity pulls objects into its orbit.
You'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system
Gathering insights from the 70% of the buyer journey that's invisible to most marketers
Realigning your strategy to match real buyer behavior
Accumulating digital mass through content, credibility, and community
Validating your brand with independently verifiable social proof
Integrating marketing, sales, and success strategies for maximum buyer pull
Tracking meaningful signals, not vanity metrics
Yielding sustainable, compounding results
Whether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.
Discover how
Align with AI-powered search and intent signals
Create content that buyers find when they research
Avoid common marketing traps that repel buyers
Scale your content efficiently and affordably
Empower buying groups to choose you before you even engage
With decades of experience transforming B2B marketing, Lisa Cole doesn't just share theory—she provides a practical roadmap for making this shift in your organization.
If you're ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, Brand Gravity is your guide.
139 pages, Kindle Edition
Published May 19, 2025
7 people are currently reading
1 person want to read
About the author
Lisa Cole
39 books2 followersLisa Cole is a retired elementary school teacher. She is an avid sailor and kayaker and for the past several years she has been sailing and kayaking in the Chesapeake Bay and the Florida coast with her husband. From the first time she set sail with her father, as a young girl, she has been captivated by the lure of the sea.
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Displaying 1 of 1 review
November 18, 2025
While I found the information in this book helpful, I felt like I was reading the same information over and over again in every single chapter.
Displaying 1 of 1 review