Repetibilidad: Cómo crear negocios ue perduren en un mundo en constante cambio

by Chris Zook, James Allen

Permanecer fieles a sus principios, replicar y adaptar un modelo de negocio a lo largo del tiempo son las claves de las compañías exitosas. Tres principios, a priori sencillos, y que sin embargo solo conseguirán llevar a cabo un 9% de todas las empresas que existen en el mundo y que hayan sido capaces de alcanzar niveles modestos de crecimiento sostenido y rentable a lo largo de la última década. Repetibilidad se convierte en un manual de consulta imprescindible. A través de sus páginas explica la estrategia de negocio que utilizan las empresas con éxito duradero y los errores que han cometido otras grandes. Para ello Chris Zook y James Allen, sus autores, desgranan los «Grandes Modelos de Negocio Repetibles». O lo que es lo mismo, el puñado de principios que aprovechan el poder de lo repetible para que una marca triunfe y se expanda.

Genres: Business, Nonfiction, Entrepreneurship, Management, Audiobook

238 pages, Paperback

First published March 6, 2012

About the author

Chris Zook is a business writer and partner at Bain & Company, leading its Global Strategy Practice.

Reviews

[Kevin · Rating 1 out of 5]

Instead of calling this book "Repeatability", they should have just labelled it "Continuity": it's really not a huge surprising leap that continuously practising best practices over having only one inspired moment leads to the best results.

All of the points in the book are valid, and the case studies are well researches (the companies either seem either over-analysed in the literature or beyond esoteric); however, it's just hard to see the need for all of it. (Suggestions like continuing to encourage learning at all levels in your organisation is just common sense, for example.)

The most useful section is a page at the end of each chapter with a list of questions to ask yourself every few months.

[Renae · Rating 4 out of 5]

Good book. Thought provoking. Not a book you can rush through. I found myself re-reading sections to fully grasp the concepts. There are only 6 chapters full of good content. Really recommend this book just give yourself time to read it and not rush it.

[Lori Grant · Rating 5 out of 5]

A must-read book on execution for knowledge workers, managers, executives, and entrepreneurs.

[David Ferreira Alves · Rating 4 out of 5]

Um livro simples sobre gestão e liderança. Opções para definição de estratégia e criação de valor a médio prazo. Como todas as análises a diferença entre empresas é razoavelmente ténue mas o objetivo é provar a teoria dos autores.
Apesar da evidência ténue, os princípios são úteis e suficientemente simples para nos fazer pensar.

[Terence · Rating 3 out of 5]

The team from Bain always provide interesting insights. They can get too much into the numbers at times though.

The narrator wasn't great because the content is dry at times and the flat voice made it harder to concentrate.

[Anton · Rating 5 out of 5]

This book will give you a practical lens to analyse a business before making strategic decisions.

The author proposes three design criteria for achieving long run business success:
1. A differentiated core business
2. A well communicated, static value system
3. A short and quick feed back look between the business-customer interface and management

Point #1 is critical because there must be a business case for growth; you need a way to make money that is not easily duplicated by competitors. #2 ensures that the entire organization is aware of the differentiated core and why it exists; this awareness prevents the business from inadvertently drifting towards sub-optimal business opportunities. #3 allows management to keep in touch with customer preferences and disposition towards the business, and also creates a context in which management can conduct experiments and react quickly to a changing business environment.

The authors make extensive use of business case studies to drive these points home, and back up the proposition with statistical evidence as well.

[Garrett · Rating 5 out of 5]

This book had no shortage of circumstantial evidence and research to back up their claims on how top companies grow their businesses. I think you'd be hard-pressed to find a book of its kind, outside of maybe one of their earlier books, on such a niche subject.

[Crystal · Rating 5 out of 5]

A wonderful book. The concept is sound and echoes a theme which sets business apart from each other.
A well- written and meaningful book, for all managers