An alternative history of the album, focussing on the format’s turbulent life through the digital music era since 1999 through to today, Body of Work explores why we should still bother to listen to music in 40 minute chunks.
Since 1999, the album has been declared dead more times than we can count—yet it refuses to disappear. Body of Work traces its turbulent journey through the digital era and asks why listening in forty-minute chunks still matters.
Weaving insider accounts with cultural history and personal reflection Jopling tells the story of the album’s unlikely survival. From bloated CD culture to Napster’s atomization, from Apple’s unbundling to Spotify’s shuffle wars (and Adele’s famous intervention), the album has not only endured, it has re-emerged stronger than ever.
Body of Work makes the case that the album remains the perfect vessel for the art of song—the format every artist aspires to, even after decades of digital disruption. As producer and artist Jack Antonoff (Bleachers) put “the album is God.” It is the defining artform of popular music, and it always will be.
Keith Jopling is sprawled on his living room floor listening to Kate Bush’s album, Hounds of Love. Beside him, flat on the sofa, is his teenage daughter. Through a vinyl turntable and some ageing B&W speakers, Keith is trying to demonstrate the unbeatable joy of a 40-minute uninterrupted album.
This is the opening vignette from Jopling’s new book, Body of Work. It’s a love-letter to the album, but it’s also an insightful analysis of the changing ways we listen to the music we love.
The book asks the question: do albums matter any more? Buffeted by a perfect storm of song-streaming, dwindling attention spans, playlists, algorithms, passive listening, commercial pressures and, more recently, AI, is the album format still relevant beyond a few nostalgic devotees?
Jopling’s answer is yes – but it’s not so simple. Many would have expected streaming to kill off album. However, despite the pressures, the format is still popular, recognised for its cultural value, embraced by young fans as well as old, and passionately defended by many artists.
The book is steeped in knowledge of the music business, drawing on the author’s years working at Spotify, Sony and the record industry trade body IFPI. It travels succinctly over the music industry’s roller-coaster ride in the digital age. From the invention of iTunes to the arrival of streaming, it pulls out the landmarks since internet piracy came close to demolishing the whole industry.
The book hops nicely between analysis and fly-on-the wall stories and anecdotes. There are conversations overheard in the local record store, as a new customer struggles to find the right album for her jazz-loving husband. There are insights on grassroots artists for whom selling 200 vinyl albums at £30 will still make more money than a million streams.
And there is a record company exec, back in the pre-streaming days, who when asked about saving the future for CDs, takes a disc off a pile on his desk, violently hurls it against the wall and tells Keith: “it’s too late”.
Jopling shows that, for all the threats, the album has always had powerful support from influential artists. Adele defended her right to preserve the order of listening to her songs, instructing Spotify to remove the shuffle button from her 2021 album, 30.
Others have innovated with the format. Beyonce’s secretly-planned 2013 album released with videos on iTunes, was a historic success. Radiohead famously invited fans to pick your price for their album In Rainbows. U2 tried a different but failed experiment, pinning their album to all iTunes accounts whether subscribers wanted it or not.
The book is especially good in dissecting the chess-game that played out between fans, artists and streaming services, shaping the destiny of the album format.
Spotify, Apple and its rivals revolutionised music listening. They made music cheap – all songs everywhere, for a monthly fee – and totally convenient. The alternative, vinyl albums dropping lovingly on a turntable and costing £30, are a different thing, as Jopling acknowledges. But the albums have sat well alongside streaming. Vinyl has led the charge. In 2022 global sales of vinyl overtook CDs, for the first time.
The book shows, though, that even if artists like albums, the long-form format work is still alien to many.
With the convenience of streaming has come a new kind of passive listening: of playlists, royalty-free tunes for the “lean-back” consumer, and short form formats like Tik Tok.
But Jopling’s book is a love-letter as much as a business analysis. The album is about more than convenience, the book says. “Why must everything be so damn easy? So much so that we forget to care about anything”.
AI, or once, is not addressed in this book. But Jopling’s central theme, of the album’s cultural status enduring the “lean back” streaming world, fits well with the music industry’s arguments today on AI.
Streaming services are already deluged by an “AI slop” made up of millions of songs. But a backlash is already afoot. As heard at the Music Ally Connect conference last month, industry advocates argue that what fans and artist want now is not machine-made songs, but authenticity and depth.
Looking to the future, we are left on a cliff-edge: “Many in the music business predicted that the album would weaken, even kill off the album format. Like a lot of things in today’s polarised world, it’s both true and not true.”
The book ends with Keith back on the sofa. He puts a new record on the turntable and concludes with a self-help message: “Put the phone in the other room, or turn the damn thing off. Put routine listening sessions into the calendar – once a week would be a start.
“I can’t think of anything more beneficial to anyone who calls themselves a music fan”.
Body of Work: How the Album Outplayed the Algorithm and Survived Playlist Culture is a love letter to the way we consume music from an industry insider. Keith Jopling has worked in the music industry for over 25 years including stints for major labels, indie labels trade bodies and Spotify. Much of his work has been spreadsheet and information management focused, but it has allowed for thousands of hours to listening to music.
Body of Work is a shorter book, and focuses on the roughly three decades from 1999 to the present day and how consumption of music went from a store bought physical object to our stream on demand world. Jopling's argument is that the album has always been the definitive format both as an artist statement and as the best method of listening to music. Across the different chapters Jopling draws from his personal experience, direct interviews and other sources to explore the making of an album as well as the release and perceptions involved.
It is entertaining and has some great tangents, and would appeal to most fans of popular music, but mostly focuses on the disconnect between art and commerce. I'd love to see something either broader in scope or more open to exploring some of the different sub genres or underground cultures. It is unlikely we'll ever be limited to what we own as all we can hear, but it would be fascinating to know the amount of listening through streaming platforms that is album focused instead of just singles and playlist.
Recommended to readers of popular music, transitioning from physical to digital media or vinyl record enthusiasts.
I received a free digital version of this book via NetGalley thanks to the publisher.
Excellent! In an era where millions of songs are accessible via a device in our pockets, the question of how we listen to music has become just as pertinent as what we listen to. In his new memoir, author Jopling embarks on a deeply personal quest to answer why the vinyl LP, a format once declared dead, continues to pulsate with life. More than just a nostalgic trip down memory lane, Jopling's narrative is a compelling argument for the vinyl album as a distinct and irredeemable work of art—a thesis he defends with the passion and authority and not without a touch of humour. Highly recommended for all music geeks.
This is really a love letter to vinyls and concept albums that did start to feel a touch repetitive and more anecdotal. I wish we had gotten more about the actual industry and the making of these concept albums especially in the wake of streaming services taking over. I already knew a lot of the information provided as I feel like a lot of music lovers might but it is a quick read that feels nostalgic full of appreciation.
*Thank you to NetGalley and the publisher for the advanced copy of the book.
In a world of streaming and an overwhelming volume of content that is here today and forgotten tomorrow, Keith’s book reminds us of the enduring joy that a great album can bring. This is a book for music lovers, telling the story about how the album has survived against the odds and is making a comeback. It’s entertaining, informative and made me remember what my favourite albums mean to me. Well worth a read.
A smart concise and fascinating history of the album. An art form, that despite technologies best efforts, will not lay down and die. Long may it rule.