Book: Coined: The Rich Life of Money and How Its History Has Shaped Us
Author: Kabir Sehgal
Publisher: John Murray (14 January 2016)
Language: English
Paperback: 336 pages
Item Weight: 236 g
Dimensions: 13.5 x 2.2 x 19.9 cm
Country of Origin: United Kingdom
Price: 458/-
Workers earn it, Spendthrifts burn it,
Bankers lend it, Women spend it,
Forgers fake it, Taxes take it,
Dying leave it, Heirs receive it,
Thrifty save it, Misers crave it,
Robbers seize it, Rich increase it,
Gamblers lose it... I COULD USE IT.
Perhaps the most widespread claim pertaining to the significance of money in our everyday life is the ethically neutral if comically exaggerated claim that ‘money makes the world go round’.
Equally embroidered but showing unfathomable insight is the biblical warning that ‘the love of money is the root of all evil’, proficiently altered by George Bernard Shaw into the fear that it is rather ‘the lack of money’ which is the root of all evil.
However, whether it is the love or in opposition the lack of money which is potentially sinful, the purpose of the statement in either case is to underscore the overpowering personal and moral worth of money to society in a way that gives a broader and deeper insight into its importance than simply stressing its basically economic aspects, as when we say that ‘money makes the world go round’.
Consequently whether we are speaking of money in simple, so called primitive communities or in much more advanced, complex and sophisticated societies, it is not enough simply to scrutinize the slender economic aspects of money so as to grasp its true meaning. To analyse the significance of money it must be largely studied in the context of the particular society concerned. It is a matter for the heart as well as for the head: feelings are reasons, too.
The traditional definition of money is that it’s a medium of exchange, unit of account, and store of value. It likely originates from economist William Stanley Jevons’s 1875 text, Money and the Mechanism of Exchange. The definition adequately describes the economic function of money.
One of these ways is to see money as alive. It lives. It sleeps. It breathes. It adapts. That’s because we as humans are ever changing.
Ever since the creation of money, we have adapted it to better fit our needs, from precious metals to plastic. But just as we think we determine the form of money, it also shapes us. Our skin conductance increases at the thought of money. Our brains register money as a stimulus, so much so that the brain scan of someone about to receive a hit of cocaine is virtually indistinguishable from someone about to gain money.
Money has done to us what Pavlov did to his dog: Anticipated gain stimulates and conditions the brain.
Some scholars contend that money may have led to the creation or spread of religions. As coinage was invented in Greece, India, and China, leaders like Pythagoras, Buddha, and Confucius gained legions of followers.
Dealing with money is a central theme of many religious lessons.
In the Gospel of Matthew, eight of the ten parables reference money or wealth in some way. That money may shape our religious beliefs and rewires our neural circuitry reveals its ubiquitous and dynamic force on our lives. It encroaches in almost every part of our lives from birth, presenting gifts to a newborn; to death, receiving an inheritance; to the hereafter, buying indulgences to save the soul.
The author personifies money with the subtitle: ‘The Rich Life of Money and How Its History Has Shaped Us’ to highlight its influence. He also invokes a biographical device to serve as the organizational skeleton for this text.
This book, this life of money, is split into three segments: Mind, Body, and Soul.
The chapters are as follows:
Part I MIND: The Roots of an Idea
Chapter 1: It’s a Jungle Out There - The biology of exchange
Chapter 2: A Piece of My Mind - The psychology of money
Chapter 3: So in Debt - The anthropology of debt
Part II BODY: The Material Forms of Money
Chapter 4: Hard and Heavy - A brief history of hard money
Chapter 5: Some Like It Soft - A brief history of soft money
Chapter 6: Back to the Future - The future of money
Part III SOUL: A Symbol of Values
Chapter 7: Angel Investors - Religion and money
Chapter 8: Gilt Complex - The art on money
In the opening segment entitled ‘Mind’, the author asks “Why?” That is, why do we use money? He answers this question by using biology, psychology, and anthropology.
In chapter 1, the author travels to the Galapagos Islands in search of the origin of exchange. It’s a peculiar place to start. On these islands, he meets scientists who teach him about the evolutionary biological process and how exchange is elemental to life on this planet. Thus he traces the development and extension of the brain, and how the first signs of symbolic thought are found in cave drawings that were made tens of thousands of years ago.
In chapter 2, the book treks inside the brain, examining the psychology and neuroscience of financial decision making. The subconscious operates silently underneath the surface, making financial decisions even when we think we’re not.
For instance, the weather impacts how much one tips a waiter. The type of music playing in a store manipulates what type of wine one buys. There may even be a gene that decides whether someone is predisposed to making riskier financial decisions. The promise of neuroeconomics, the nexus of neuroscience and economics, may tell us more than conventional economic models ever did about human actions.
Neuroeconomics may reveal why we use money in the first place—or at least how to be more aware of the hidden forces guiding our financial decisions.
In chapter 3, the book observes the social brain, the collective wisdom of crowds. Some anthropologists contend that debt, not barter, was the forerunner to money. The book discovers how different cultures deal with social debt or gifts: the Maori people of New Zealand, residents of the Trobriand Islands in the Solomon Sea, the Kwakiutl people of the Pacific Northwest; even netizens who use Napster and Kickstarter. The author examines the edge of where the ‘gift economy’ ends and the ‘market economy’ begins. When market values reign supreme, and everything has a price, it can lead to the dark side of debt. When social debt is transformed into market debt, it may result in revolting practices like debt bondage and slavery.
In Section II entitled ‘Body’, the author asks “What?” That is, what is money? He answers this question by focusing on the physical forms of money all over the ages, and also on the likely futures of it.
Chapter 4 is the story of hard money, made from precious metals. The author visits the gold vault beneath the Federal Reserve Bank of New York and sees the complicated measures the government takes to preserve ‘yellow metal’. This part of the book traces the origin of metal as money from ancient Mesopotamia to ancient Egypt. In the 7th century BC, coinage was invented in Lydia. It spread throughout Greece and the Mediterranean world in the following centuries. During the Roman Empire, coins were degraded and stage-managed for political reasons. In altering the physical form of money, man was also trying to shape society and control others.
Chapter 5 is the story of soft money, which is not linked to metal. The author discovers the early uses of paper money in 10th century China. It was used widely by Kublai Khan to amalgamate his empire during the 13th century. But paper money is only one part of the modern monetary system. 18th century France is an example of how paper money can reboot a flagging economy. John Law’s monetary system may have lasted only four years, but it achieved a financial resurrection, thanks in part to soft money. The modern financial system relies on soft money. Therefore, the author briefly surveys the history of the dollar until it was unhooked from gold in 1971, and explain how the Federal Reserve and banks work together to create money today.
Chapter 6 is the story of the future — the good, the bad, and the incredible. If the world suffers an economic cataclysm, we may return to using goods and services. In the 2008 financial crisis, the price of gold soared. Many returned to bartering, the exchange of hard commodities, instead of just using money.
If the world avoids disaster, it’s likely that money will be increasingly plastic and invisible. In the emerging world, there is a lack of credit cards but a plethora of mobile phones. The future of money will be realized when mobile phones become the preferred method of payment for billions around the world. The future of money may also resemble science fiction: the rise of a “neural wallet” in which everyone is plugged into a grid that enables people to trade ideas and energy.
In Part III entitled ‘Soul’, the author asks “How?” That is, how should we use money? He answers this question by turning to the humanities, such as religion and art. Money isn’t just a symbol of value but a symbol of our values, depending on how it’s used and expressed.
In chapter 7, the book emphasizes how major religions provide ample instruction on how to handle money. The author recounts lessons from the Bible, Torah, Koran, and Vedas. In all these scriptures, there seems to be a spiritual logic of less is more or enough is enough when it comes to material wealth.
For example, Jesus advises a rich man to sell his earthly treasures and follow him. In Hinduism, it’s through experiencing artha, or material delights, that one is awakened to the need to forsake it and accomplish moksha, or deliverance.
In chapter 8, the author travels with an archaeologist to rural Bangladesh in search of a lost civilization that Ptolemy once described. It’s through a stockpile of coins discovered at the ruins, the symbols on the money, that one can identify this civilization. The symbols, the art, help to elevate money to its valuable, monetary status.
This book begins with a historical explanation of symbolic Paleolithic cave art, and it ends with a geographical safari in which the author interprets the creativity found on monetary art.
What did I learn from this book? Well, I learnt the following:
1) This book does not offer a grand theory, nor does it provide totally unique perspectives. It merely synthesizes the work of others.
2) This book that has resulted from the author’s efforts is a study of money, not just as an instrument for buying and selling but also as an extension of humankind through the ages.
3) This book reflects our multidimensional nature, as it is an exploration of money and exchange through the perspective of various disciplines from biology and anthropology to history and theology.
4) Kabir examines the uses of money, its invention, its change over time, its future forms, why it is such a powerful force in our lives, and, ultimately, how it should be used.
5) Kabir examines the past and present of money and projects its likely future.
The is no denying the fact that as modern men we are so very interested in the future incarnation of money: what it can be, and how it holds the power for changing society. Regardless of how we look at money, it continues to stares back at us. But it isn’t waiting. It’s always moving, shifting, and encroaching on various parts of our lives, and we often don’t realize it. Only with deliberate reflection can we see how its history has shaped us, from helping to control or democratize a society, to obtaining the resources necessary to live. This symbol of value activates our minds, steers our bodies, and helps determine the fate of our souls.
Keeping the above perspective in mind, there are two major points of denigration that I’d like to raise about the book.
1) After the first four chapters or so, the book loses its momentum and becomes a personal recollection,
2) The author continually loses focus by taking his reader to enormously pointless uncharted territories which have almost no import upon the topic under scrutiny.
A mixed experience! Grab a copy if you choose.