What if your need to get even… is the very thing keeping you stuck?
Lickback Mentality is the name for something we’ve all felt but never had the language to describe -- the psychological loop of ego, revenge, and performance.
Whether it’s a subtweet, a silent treatment, or a glow-up curated for the wrong audience, we’ve all played into the spiral.
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This book doesn’t just define the mentality -- it shows you how to break it.
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With cultural case studies, psychological insight, and raw emotional truth, K.J. Jones reveals how we get caught in cycles of reaction -- and how to escape them with power, peace, and purpose.
If you’re tired of performing strength and ready to live in it, this book is your exit strategy.
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"Real peace doesn't come when they see you winning. It comes when you stop needing them to watch."