Back in 2007 I released a course called "Creating Fat Content". It went on to become my most popular course ever. This book evolved from that original course, but has been fully updated to reflect the huge changes made by Google in recent years.
Despite these changes, one thing has not changed over the years. Google STILL want to show the best web pages to their users. But what constitutes the "best"?
The answer is quite simple - the best content is the content that the visitors want to see.
Not very helpful? Then read this book. It's packed with advice on what Google actually want, and how you can deliver it with a simple mindset shift - by thinking in terms of "share-bait". That is, content that your visitors want to share with their friends, family and followers. Share-bait will put you on the right path to delivering content that keeps your visitors and search engines happy. It will give you an unfair advantage as your content has a better chance of not only ranking well, but sticking in the search engines.
Creating Fat Content is a book packed with ideas, tips and strategies, for creating the most captivating, inspiring and fascinating content for your web site. By keeping your visitors happy, you won't have to worry about search engine algorithm changes, or Google slaps. The search engines will want to show your content to their users.
About the author: Andy Williams has been teaching search engine optimization and content creation for over 10 years. In 2008, he was teaching his own students methods for creating "future-proof" content that is only now becoming mainstream with SEOs and webmasters who know their stuff.
There is more than one author with this name Dr. Andy Williams
After graduating from Hull University (North Humberside, UK), I went on to do a Ph.D. at Cardiff University where I studied endocrinology in fish. After working as a research associate at Cardiff University I decided I wanted to be a teacher, so went back to University (this time Birmingham) to study for a teaching certificate.
My first teaching job took me to Tenerife, Spain where I met my wife to be. After a spell of teaching in Madrid, we went back to Tenerife. Two kids later, we now live in North Wales.
On a day to day basis, I write "How To" books and courses related to websites, SEO and other topics of interest to anyone running a website.
If you create content for the Web, then Dr. Andy Williams book is for you. He describes systematically where to find ideas, how to research, the use of keywords. There is a section covering the type of content you can create. But it doesn't stop there. Andy includes writing styles, the use of themes and many, many more topics.