Emotional Targeting: Win hearts. Boost sales. Own the market.

by Talia Wolf

Business decisions are made with spreadsheets and logic.

…At least, that's what we tell ourselves.

BUT the science says otherwise.

Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.

In Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple the person approving that enterprise purchase isn't just evaluating features. They're wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.

Inside this no-fluff playbook, you'll discover how
• Uncover what your customers actually care about ( it's not your features)
• Map emotional drivers to specific points across your customer journey
• Create experiences that feel both logical AND emotionally satisfying


With Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a product that becomes the obvious choice for the humans behind every spreadsheet.

127 pages, Paperback

Published June 6, 2025

About the author

Talia Wolf is a CRO specialist, author and the founder of Getuplift - the CRO agency high-growth brands like Amplitude, Bitly, Sprout Social, Teamwork, and Thinkific turn to when they want to optimize their funnels using a meaningful, customer-first methodology. Through her proprietary Emotional Targeting Framework™, Talia and her team help companies generate more leads, increase sales, and drive higher ROI.

Talia has been invited to keynote on hundreds of stages, including Google, FWD: by Mailchimp, Growth Marketing Summit, Product Hackers Conference, SMX, and many more. She was recently recognized as one of the most influential experts in the field of conversion optimization.

Reviews

[Marina Mitrashov · Rating 5 out of 5]

Brilliant guide to how to optimize conversions using emotional targeting! What I loved the most about the book is its many cases studies that are spread throughout the book and addressing the B2B SaaS companies, that usually are not mentioned or spotlighted in book about conversion optimization. As comics lover myself, I appreciate the use of superheros characters to convey a particular point.

[Maria del Pilar]

It is promising to keep up in busines, sales matters.