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The ELITE Method: Claim More Market Share with Psychology-Driven Marketing
If you're tired of outdated B2B marketing tactics that manipulate rather than connect — and you’re ready to build a strategy that works with human nature instead of against it — this book is your new playbook.
In The ELITE Method, marketing strategist Rai Hyde Cornell shares the exact psychology-driven framework that has helped B2B tech, SaaS, and service-based companies achieve exponential growth, generate pre-sold leads, and build lasting brand loyalty — without relying on paid ads or gimmicks.
Rooted in neuroscience, behavioral psychology, and more than a decade of real-world client success, the ELITE Method offers a practical, repeatable system
Attract better-fit leads and convert them 80–90% before they ever talk to sales
Build a sustainable marketing ecosystem that scales with your business
Create emotionally resonant messaging that activates trust, belonging, and loyalty
Align your marketing with how buyers actually think, feel, and make decisions
Future-proof your strategy against algorithm changes, ad fatigue, and AI noise
Whether you're a CEO, CMO, or marketing leader of a B2B company, this book will show you how to decode your buyers’ psychology, map your marketing to their behavioral journey, and turn casual awareness into committed action — all while healing the broken relationship between businesses and buyers.
Welcome to the new era of B2B marketing!
In The ELITE Method, marketing strategist Rai Hyde Cornell shares the exact psychology-driven framework that has helped B2B tech, SaaS, and service-based companies achieve exponential growth, generate pre-sold leads, and build lasting brand loyalty — without relying on paid ads or gimmicks.
Rooted in neuroscience, behavioral psychology, and more than a decade of real-world client success, the ELITE Method offers a practical, repeatable system
Attract better-fit leads and convert them 80–90% before they ever talk to sales
Build a sustainable marketing ecosystem that scales with your business
Create emotionally resonant messaging that activates trust, belonging, and loyalty
Align your marketing with how buyers actually think, feel, and make decisions
Future-proof your strategy against algorithm changes, ad fatigue, and AI noise
Whether you're a CEO, CMO, or marketing leader of a B2B company, this book will show you how to decode your buyers’ psychology, map your marketing to their behavioral journey, and turn casual awareness into committed action — all while healing the broken relationship between businesses and buyers.
Welcome to the new era of B2B marketing!
129 pages, Kindle Edition
Published May 20, 2025
4 people are currently reading
1 person want to read
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May 30, 2025
A Must-Read for Every Business Leader, Sales Executive, and Marketer!
I found this book truly intriguing and smart, offering a fresh and much-needed perspective on marketing in today’s world. The ELITE Method just made sense to me—it’s practical, insightful, and seamlessly applicable to any business.
What sets this book apart is Rai Hyde Cornell’s background in psychology, which brings the human element to marketing that the industry desperately needs. The idea that "Marketing as a Human to Human Relationship, not a transaction" is something that will resonate with businesses across all industries, from startups to established enterprises.
The old, soulless approach to marketing simply doesn’t work anymore. People don’t want to be “sold”—they want connection, authenticity, and value. This book highlights that the experience is just as important as the transaction, especially in B2B relationships. It’s about fostering trust and meaningful interactions, not just making a sale.
If you’re looking to deepen your understanding of marketing and truly connect with your audience, this book is an absolute must-read. Highly recommended!
I found this book truly intriguing and smart, offering a fresh and much-needed perspective on marketing in today’s world. The ELITE Method just made sense to me—it’s practical, insightful, and seamlessly applicable to any business.
What sets this book apart is Rai Hyde Cornell’s background in psychology, which brings the human element to marketing that the industry desperately needs. The idea that "Marketing as a Human to Human Relationship, not a transaction" is something that will resonate with businesses across all industries, from startups to established enterprises.
The old, soulless approach to marketing simply doesn’t work anymore. People don’t want to be “sold”—they want connection, authenticity, and value. This book highlights that the experience is just as important as the transaction, especially in B2B relationships. It’s about fostering trust and meaningful interactions, not just making a sale.
If you’re looking to deepen your understanding of marketing and truly connect with your audience, this book is an absolute must-read. Highly recommended!
Displaying 1 of 1 review