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Enduring Edge: Transforming How We Think, Create and Change

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This is a story about the mind. Beyond the latest findings from brain and behavior research, it is about your mind and how you can use it better-a skill we need more urgently today than ever. If you are inclined to "judge" this book by its cover, or are wondering why it has no testimonials to help you decide, you need to read Enduring Edge. This book will not just make you think-it will challenge the very foundations of how you think. It reveals why our "gut" reactions and the words of others are not always our best guide and how we can each be an expert on our own mind. Grounded in diligent research and infused with practical insights, Enduring Edge takes us on a timeless journey-to the very edge of who we are-to reveal who we can become. We learn to face our fears, discover our purpose and passion, and unleash our creative potential. Along the way, we attain the power to transform-our mind, our health, our work, our life, and ultimately, our world. About the Author: Amita Shukla is an innovator and entrepreneur with over a decade of experience in investing in healthcare innovation. She regularly mentors, teaches, and speaks to entrepreneurs and leaders. She has a BA in biochemistry from Harvard, where she was a Senior Editor at the Harvard Crimson, and an MBA from Stanford. She holds 10 patents. Drawing on her wide-ranging experiences, Amita brings to her work-and her words-an immigrant's sense of adventure, an inventor's love of creating, an entrepreneur's passion, a venture capitalist's balanced optimism, and a yogi's sense of serenity.

240 pages, Paperback

First published October 17, 2014

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About the author

Amita Shukla

3 books1 follower
Amita Shukla is an innovator and entrepreneur with over a decade of experience in investing in healthcare innovation. She regularly mentors, teaches, and speaks to entrepreneurs and leaders. She has a BA in biochemistry from Harvard, where she was a Senior Editor at the Harvard Crimson, and an MBA from Stanford. She holds 10 patents. Drawing on her wide-ranging experiences, Amita brings to her work-and her words-an immigrant's sense of adventure, an inventor's love of creating, an entrepreneur's passion, a venture capitalist's balanced optimism, and a yogi's sense of serenity. More about Amita at: http://www.vitamita.com/amita

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Profile Image for Vinod Kaul.
Author 2 books6 followers
March 15, 2015
BOOK REVIEW by Vinod Kaul
Book: Enduring Edge by Amita Shukla
Publisher: Vitamita House
Pages: 223 pages

Don’t we all take a pause from our headlong rush in life and ask ‘what is it all about?’ There are two pretenders to the rescue – science and religion. Science starts from the existential reality and builds a logical edifice; only thing is that they are taking an awful lot of time and covered very little distance in the last few thousand years. On the other hand, religion and other spiritual discourses start from the other end – claim to know all about the final destination and then attempt to make a link backwards with the real world. While pure faith has been steadily losing ground, it still has a stranglehold on most of the world. In the ultimate, the two – science and faith – are talking about the same thing but the ‘twain never do meet’ and the great mystery remains!

Amita Shukla attempts to connect the two approaches in logical steps. She attempts to build a bridge in the abyss by building a theory of three levels of the mind – the first being the animal reactive mind, the second rational mind and the third faith residing remotely. Her thesis is that the third mind can be cultivated by any of us as has been by Jesus and Gautam Budh. She connects many dots in the mind’s landscape and explains the role of innovation, focus, effort, success and failure.

Like some philosophers, she minimizes the role of the real world and postulates that the real story is that of the mind – the mind at three distinct and identifiable levels.

Amita stops short of explaining why we are here. In that sense she is not a messiah or a pretender. At worst she expounds an art of living with ‘yoga’ its best example. Nevertheless, she makes for compelling reading, linking events in her life to the mind architecture that she propounds.

The book is well researched and the author well educated from Harvard and Stamford, also an entrepreneur, a venture capitalist, a wellness expert. In fact, she very cleverly uses arguments from her area – biochemistry and the whole issue of wellness, the placebo effect and other unexplained real-world aspects in these areas. It is like physics’ uncertainty principle – you can never put your finger on the final aspect and must make do with shadows.

The book makes for compelling reading not only for the content but its unfolding story style – almost like an autobiography. For all of us who are stupefied about who we are, it is a must read. Amita may not be a Krishnamurthy, but she probably makes more sense. The big question is: does it resolve our doubts? The writer asks us to have faith for that is the language of the our destined world!

Is the book life transformational? Surely for some; for others it will be another case of putting the book back on the shelf and continuing headlong in one’s life, bouncing off all the hurdles in between.

1 review
October 30, 2015
I had the opportunity to meet the author at an event in the DC area earlier this year.
Finding her thoughts to be particularly insightful, I read her book—and I’m glad I did.

With an undergraduate background in psychology, I found it really interesting.
Amita separates out 3 mental states: The 1D mind--driven by basic needs, the 2D mind--driven by thoughts and analysis, and the The 3D mind--driven by perspective. More than just teaching readers about the differences there between, Amita illustrates how to most effectively navigate BETWEEN these states of mind.

To date, I have spent much of my time in the 2D mindset but, after reading this book, that is something I will be working on!
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