Review update Jan 2026:
Updating my rating to a solid 4 stars. How often do you get to read the mind of a brilliant founder of such a massively successful company such as The North Face? I’ve enjoyed many of Hap’s interviews and podcasts, especially regarding his thoughts on quality (product, service, systems & processes) and people (employees).
He’s walked the walk and built something great in return—TNF’s success is no accident, but because of his prudent and enlightened leadership.
Surprisingly, my copy even came signed by him. Sometimes I get these rare gems when buying used books online ;)
Original review Oct 2025:
3.5. Heavy on inspiration, but light on practical application. Don’t get me wrong, there are some good insights—especially the daring business risks, building a company around quality as a guiding principle, as well as the financing and governing challenges faced by The North Face’s founder—but overall, it reads as if it were written by a starry-eyed teenager (there‘s even a Jack Kerouac reference in one of the chapters).
It might be a better read for an outdoor nut who’s only a light reader—and a big fan of TNF—but I’ve just read too many similar books that were much, much better than this.
P.S. I’d give five stars to Chapter 5, on quality. If the entire book were written like this, it’d be a much better (and more valuable) read.