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Ingredients: Creating T.O.T.A.L Restaurant Success in 90-Days
The brutal truth? Your restaurant doesn’t have a profit problem—it has a leadership, culture, and execution problem. And no, another menu redesign, discount gimmick, or feel-good team meeting won’t fix it.
INGREDIENTS is not your average restaurant business book. Written by Donald Burns, The Restaurant Coach® and creator of the TRC Method™, this no-fluff field manual is for restaurant owners who are done playing small and ready to dominate. Burns brings over four decades of experience—both in the kitchen and the boardroom—to arm you with the real-world frameworks, mindsets, and systems to transform your restaurant in just 90 days.
Inside, you’ll
The TRC Method™—a battle-tested strategy built on People, Product, and Process
How to fix your toxic restaurant culture before it bleeds out your team and profits
Menu engineering secrets that turn every dish into a cash-flow machine
Systems that free you from 70-hour weeks and stop your business from running you
Tactical tools to eliminate waste, improve execution, and drive sustainable growth
If your margins are razor-thin, your team’s inconsistent, and you're stuck surviving instead of scaling, it’s time to face the mirror.
This book is direct. It’s intense. And it will demand more of you than any consultant, class, or conference ever has.
But if you’re ready to stop making excuses and start executing?
INGREDIENTS will give you the recipe to build a restaurant—and a life—you actually want.
This book contains strong language and stronger truths. It’s not for the faint-hearted. It’s for owners who are done waiting… and ready to win.
INGREDIENTS is not your average restaurant business book. Written by Donald Burns, The Restaurant Coach® and creator of the TRC Method™, this no-fluff field manual is for restaurant owners who are done playing small and ready to dominate. Burns brings over four decades of experience—both in the kitchen and the boardroom—to arm you with the real-world frameworks, mindsets, and systems to transform your restaurant in just 90 days.
Inside, you’ll
The TRC Method™—a battle-tested strategy built on People, Product, and Process
How to fix your toxic restaurant culture before it bleeds out your team and profits
Menu engineering secrets that turn every dish into a cash-flow machine
Systems that free you from 70-hour weeks and stop your business from running you
Tactical tools to eliminate waste, improve execution, and drive sustainable growth
If your margins are razor-thin, your team’s inconsistent, and you're stuck surviving instead of scaling, it’s time to face the mirror.
This book is direct. It’s intense. And it will demand more of you than any consultant, class, or conference ever has.
But if you’re ready to stop making excuses and start executing?
INGREDIENTS will give you the recipe to build a restaurant—and a life—you actually want.
This book contains strong language and stronger truths. It’s not for the faint-hearted. It’s for owners who are done waiting… and ready to win.
Kindle Edition
Published May 22, 2025
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