Mass customization's missing link: the demand is there, but to fill it, companies have to know how to build mass-customized products on demand.: An article from: Mechanical Engineering-CIME
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David M. Anderson: Lecturer in History at Birkbeck College, University of London; co-editor of the Journal of African History, and coeditor with R. Grove of Conservation in Africa: People, Policies and Practice (1987).