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Use Design to Design Change
Use Design to Design Change is a guide for creating brands that go beyond selling products to inspire, connect, and make a lasting impact. Written by designer and brand strategist James Hurst, this second edition explores how purpose-driven brands can balance people, planet, and profit to build a legacy of significance.
Organized into three sections—Launch, Scale, and Adapt—the book provides practical tools, actionable insights, and thought-provoking exercises to help you create a brand that resonates deeply with your audience while contributing positively to the world.
Whether you’re an entrepreneur, a creative thinker, or a brand leader, this book will show you how to design a brand that thrives and transforms the world around it. Packed with inspiring stories and strategies, Use Design to Design Change will empower you to rethink what’s possible for your brand.
Organized into three sections—Launch, Scale, and Adapt—the book provides practical tools, actionable insights, and thought-provoking exercises to help you create a brand that resonates deeply with your audience while contributing positively to the world.
Whether you’re an entrepreneur, a creative thinker, or a brand leader, this book will show you how to design a brand that thrives and transforms the world around it. Packed with inspiring stories and strategies, Use Design to Design Change will empower you to rethink what’s possible for your brand.
Audible Audio
Published May 22, 2025
About the author
James Hurst
9 books26 followersEarly life-
James Hurst grew up in North Carolina on a coastal farm, the present site of US Marine Corps. Camp LeJeune.
After attending North Carolina State College and serving in the United States Army during World War II, he studied singing and acting at the renowned Juilliard School of Music in New York. Hoping for a career in opera, he went to Italy for additional study. After three years he abandoned his musical ambitions. Upon return to the States in 1951, he began a 34-year career in the international department of a large New York City Bank.
Writing career-
During his early years at the bank, he wrote a play and short stories, some of which were published in small literary magazines. "The Scarlet Ibis" first appeared in The Atlantic Monthly in the July, 1960 issue and won the "Atlantic First" award that year. Quickly recognized by literary critics, the story appears in collections and virtually every high-school literature textbook published in the United States. When asked about the meaning of the story, Hurst answered: "I hesitate to respond, since authors seldom understand what they write. That is why we have critics. I venture to say, however, that it comments on the tenacity and the splendor of the human spirit." A key passage from the story is the following sentence: “I did not know then that pride is a wonderful, terrible, thing, a seed that bears two vines, life and death.”
James Hurst grew up in North Carolina on a coastal farm, the present site of US Marine Corps. Camp LeJeune.
After attending North Carolina State College and serving in the United States Army during World War II, he studied singing and acting at the renowned Juilliard School of Music in New York. Hoping for a career in opera, he went to Italy for additional study. After three years he abandoned his musical ambitions. Upon return to the States in 1951, he began a 34-year career in the international department of a large New York City Bank.
Writing career-
During his early years at the bank, he wrote a play and short stories, some of which were published in small literary magazines. "The Scarlet Ibis" first appeared in The Atlantic Monthly in the July, 1960 issue and won the "Atlantic First" award that year. Quickly recognized by literary critics, the story appears in collections and virtually every high-school literature textbook published in the United States. When asked about the meaning of the story, Hurst answered: "I hesitate to respond, since authors seldom understand what they write. That is why we have critics. I venture to say, however, that it comments on the tenacity and the splendor of the human spirit." A key passage from the story is the following sentence: “I did not know then that pride is a wonderful, terrible, thing, a seed that bears two vines, life and death.”
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