Why Dubai? It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co . This up-close, in-depth guide will help you
I began reading Dubai and Co shortly after I finished Christopher Davidsons’s work entitled “Dubai: The vulnerability of success”. I also have some background in Dubai as I resided there in 2005. Ever since that time, I have been interested in Dubai, especially its infrastructure, government and economy. Still, information on these subjects remains sparse save the ubiquitous wire article about the latest tower being completed in the Emirate. So, Rehman seems to be in the right place at the right time to talk about this booming city state.
When I began reading the book I was surprised at the simple but clear nature of the author and the useful information contained. For example the comparison between differing regions in the gulf was especially enlightening, and the explanation of differing levels of engagement was also useful.
However, after these subjects, the author starts to focus on business strategies in the gulf and what should be his strong point becomes his weakest. First, he begins to repeat his ideas about halfway through the book. For example, I read numerous times about how KSA forms the core of the gulf market, a statement repeated nearly verbatim with no new analysis. Worse, I found an entire page figure devoted to the same point in the second to the last chapter of the book- something that should have been included earlier or edited out. Even though the book is longer than 300 pages, the analysis becomes surface level. Rehman’s most detailed example was about the move of Halliburton to Dubai, but even it only spanned 2 pages. So, much of the book becomes useless platitudes. In the end, this book seems appropriate for the clueless manager on his first flight to Dubai, but does not merit anything more than a skim by those who already have a background in the area.
This book is absolutely invaluable, providing an abundance of information and strategy for preparing a business with the Arab world, particularly in GCC.
Good overview and statistics of the Gulf Countries; however there wasn't much by the way of examples on how companies have established business or any unique consumer insights for the Middle East.