How do we make protecting the planet more profitable than destroying it?
Scaling Conservation presents a bold ‘greenprint’ for revolutionising the way we value nature. It is a transformative exploration of the complexities of natural capital, green finance, and conservation – packed with practical insights for businesses, investors, and individuals who are ready to drive real, lasting impact for the planet. Read this book and join the revolution to shape a future for conservation that is bigger, faster, and bolder.
Is it possible to protect the planet while making business more profitable? The short answer is: yes. And businesses like Oxygen Conservation are a testament to that. How we actually do that requires a mindset shift and the adoption of new ways of handling lands.
Scaling Conservation is a deep look into what is now one of the most impactful natural capital businesses. An ambitious project that is already generating incredible results with the nature of Britain.
It is a transformative exploration of the complexities of natural capital, green finances, and conservation, packed with insights for businesses, investors, and individuals who are ready to drive real and lasting impact for the planet.
🤔My thoughts on this book
The most insightful book I've ever read about a business. Reading it was like being in the founder's mind and vision. It wasn't just a book on how to save the planet, but also on how to do so while still making a profit.
Also, their drive and determination to bring real change for the planet are nothing short of inspiring, and everybody who cares about the planet will feel the same way.
Why should I read this book❓
If humans continue exploiting the natural world in the way we do currently, there will be no future. Now is the time to act, and this book can give some profound direction on that.
Wonderful book about building a regenerative business of restoring the land. Rich talks about their incredible journey on creating the largest natural capital portfolio. He openly shares their story, diving into the process of land restoration, building high-performing teams and using green finance to create real impact.
This book is a true glimmer of real action and hope in our changing world. It's perfect for those, who want to learn about building purposeful businesses, discover the insights of land regeneration and delve into natural capital.