We all like story books. On the other hand, majority of the students do not feel like reading academic books because they find them difficult to understand. JUICE contains different short stories explaining the concepts of Economics and Management. Readers would not feel that they are reading something relevant to their academics but still by the end of it, they would attain a lot of knowledge regarding these subjects. Our motto is to make people view these subjects from a different perspective and expand the horizon of their thinking.