I am genuinely baffled by the enthusiasm surrounding this series, and Loki: A Bad God’s Guide to Causing Chaos crystallises many of the issues I have been trying to articulate about the direction of some contemporary children’s fiction.
The book revels in disruption for its own sake. Chaos is not interrogated, contained, or meaningfully resolved - it is celebrated, glamorised, and presented as inherently funny. For readers still learning how behaviour affects others, this is an unsettling moral stance. Loki’s selfishness, cruelty, and manipulative tendencies are repeatedly framed as “cheeky” rather than harmful, and the narrative expects us to laugh along rather than question the impact on those around him.
The humour is relentless and loud, relying heavily on bickering, embarrassment, and interpersonal conflict. Female characters in particular are reduced to irritation and nagging, with “bickering” treated as a defining trait rather than a symptom of poor communication or stress. Freyja’s role as a watcher and peacekeeper feels joyless and thankless, reinforcing the tired idea that female authority exists only to clean up male messes. Even when goddesses appear, they are stripped of agency and reduced to managerial inconvenience.
Romantic subplots are handled with an odd mix of smugness and immaturity. Crushes are played for laughs in ways that feel invasive and mocking, encouraging readers to see other people’s feelings as entertainment. There is very little modelling of respect, boundaries, or emotional responsibility, which is particularly disappointing in a book aimed at younger readers.
Stylistically, the book leans on snark, sarcasm, and exaggerated reactions, often at the expense of clarity or depth. The language occasionally strays into rudeness that feels unnecessary for the age group, mistaking noise for wit. It is exhausting rather than engaging.
Ultimately, this book asks children to root for a protagonist who learns very little, causes harm without accountability, and is repeatedly rewarded for bad behaviour. As an educator, I find it hard to justify recommending something so morally thin, emotionally careless, and dismissive of kindness. Children deserve humour that challenges power and cruelty, not stories that excuse them because the offender happens to be “funny.”