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Signal & Noise: How to Make Smarter Decisions by Seeing Patterns Others Miss
In a world drowning in data, the ability to see what others miss has become the ultimate competitive advantage.
When 83% of expert radiologists missed a gorilla 48 times larger than the cancer nodules they were trained to detect, it revealed a profound we don’t see what’s there—we see what our attention allows through.
The same blindness that causes doctors to miss obvious signals also destroys traders during market crashes, leads security officials to overlook threats, and causes brilliant executives to make catastrophic decisions.
Signal & How to Make Smarter Decisions by Seeing Patterns Others Miss is a research-backed guide to mastering clarity under uncertainty. Drawing from neuroscience, behavioral economics, and insights from high-stakes trading floors, Yunus Emre Ergemen reveals how to think clearly, act decisively, and focus on what truly matters.
You'll
Why the traders who survived Black Monday weren’t the smartest—they just saw differently
How Instagram’s billion-dollar pivot came from reframing the same data everyone else ignored
The “attention portfolio” that helps you focus on signals that actually predict outcomes
Why Renaissance Technologies outperformed Wall Street by being systematically humble
The four-phase Adaptive Forecasting Loop that turns uncertainty into an advantage
This isn’t another decision-making book filled with checklists and overconfidence. Instead, you’ll develop what Ergemen calls “portable clarity”—a mental operating system you can carry into any high-pressure moment, where time is short and everyone around you is adding to the noise.
Whether you’re navigating a career transition, making high-stakes investments, or steering through complexity as a leader, Signal & Noise will permanently change how you see—and how you decide.
The goal isn’t to predict the future perfectly. It’s to stay clear enough, humble enough, and structured enough to keep learning as the future unfolds.
When 83% of expert radiologists missed a gorilla 48 times larger than the cancer nodules they were trained to detect, it revealed a profound we don’t see what’s there—we see what our attention allows through.
The same blindness that causes doctors to miss obvious signals also destroys traders during market crashes, leads security officials to overlook threats, and causes brilliant executives to make catastrophic decisions.
Signal & How to Make Smarter Decisions by Seeing Patterns Others Miss is a research-backed guide to mastering clarity under uncertainty. Drawing from neuroscience, behavioral economics, and insights from high-stakes trading floors, Yunus Emre Ergemen reveals how to think clearly, act decisively, and focus on what truly matters.
You'll
Why the traders who survived Black Monday weren’t the smartest—they just saw differently
How Instagram’s billion-dollar pivot came from reframing the same data everyone else ignored
The “attention portfolio” that helps you focus on signals that actually predict outcomes
Why Renaissance Technologies outperformed Wall Street by being systematically humble
The four-phase Adaptive Forecasting Loop that turns uncertainty into an advantage
This isn’t another decision-making book filled with checklists and overconfidence. Instead, you’ll develop what Ergemen calls “portable clarity”—a mental operating system you can carry into any high-pressure moment, where time is short and everyone around you is adding to the noise.
Whether you’re navigating a career transition, making high-stakes investments, or steering through complexity as a leader, Signal & Noise will permanently change how you see—and how you decide.
The goal isn’t to predict the future perfectly. It’s to stay clear enough, humble enough, and structured enough to keep learning as the future unfolds.
179 pages, Kindle Edition
Published May 24, 2025
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3 people want to read
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