A thought-provoking argument that pictures and comics arise from the same linguistic processes as speech and writing. The comic format is great for this material, much in the style of Scott McCloud, but it's more-academic and theoretical. Nonetheless, I think it will be interesting to anyone who likes to think about the structure of comics or language. I learned a lot about semantic theory, and was persuaded by the arguments that sequential art like comics and emoji have many language-like properties. His arguments against the “Art Frame” and our many cultural assumptions about art and talent are really valuable. The book is strongest in the topics of comics and linguistics, and has little to say about other aspects of comics and visual art, e.g., composition, visual perception, aesthetics, which is fine as they are not the topic of the book, but I was unconvinced by a few of his attempts to shoehorn low-level drawing and perceptual processes into a language paradigm, including drawing individual strokes, and the speculation that drawing itself is an evolved behavior. Overall, a fascinating book and recommended to anyone interested in the structure of comics and visual representations.
What stands out most is how clearly the book bridges linguistics, psychology, and visual storytelling. Cohn argues that images are not just decorative or supportive elements, but can function with their own grammar and structure, much like spoken or written language. This perspective feels both innovative and convincing, especially for readers interested in how humans process and interpret meaning beyond text.