What's Your Dream?: Vind je passie, hou van je werk, leid een rijker leven

by Simon Squibb

In 'What's Your Dream?' heeft Simon Squibb eigenlijk maar één Wat is je droom?
Het is een simpele vraag, maar eentje waar weinigen echt over nadenken. Al van jongs af aan leren we dat er maar één pad haal goede cijfers, vind een goede baan en probeer hoe dan ook niet te falen. We zijn hier zo druk mee bezig dat we onszelf nooit wat wil ík, en kan dat? Heb ik de kracht om dat te laten gebeuren?
Simon Squibb laat zien dat je dat zeker hebt. Hij deelt de lessen die hij zelf op harde wijze heeft geleerd, hoe hij dakloos was als tiener en uiteindelijk zijn eigen bedrijf voor miljoenen verkocht heeft, en hoe hij nu een nieuwe generatie van ondernemers inspireert; en nu jou ook!
Simon spoort je aan je doelen te identificeren, barrières te slechten en uiteindelijk een rijker leven te leiden en zo je dromen waar te maken. Inspirerend en verrijkend, 'What's Your Dream' is het ideale boek voor de beginnende ondernemer. Er hoeft maar één iemand in je te geloven.
'Simon houdt van dromen, en hij wil dat jij die van jou beleeft. Dit boek zorgt ervoor dat je niet je dromen opgeeft en het leven opbouwt dat jij wilt.' – Jay Shetty
'Simon Squibb is the real deal! Dit boek is geweldig...zo, zo goed. Ik lees meer dan 100 boeken per jaar, en dit staat absoluut in de top 5!' - Chris Evans
'Het boek dat ik aanbeveel als je een bedrijf wilt starten of laten groeien' - Ali Abdaal, productiviteitsexpert en bestsellerauteur van Feel-Good Productivity

Genres: Business, Nonfiction, Self Help, Audiobook, Personal Development, Entrepreneurship, Psychology

274 pages, Kindle Edition

Published July 1, 2025

Reviews

[T · Rating 1 out of 5]

Ignore everyone and start your own dream business… . There you go I’ve saved you a few hours. That’s it, that’s the book.

I liked this bloke on TikTok, initially because he gave interesting advice and said that people who dream of becoming a landlord are just lazy and unimaginative, and that starting a business is much better than buying a property, giving it a lick of paint, and thinking you’re Warren Buffett.

But after reading this book I think I’ve been a bit misled by what he’s all about. It’s not that I’m 100% against self help, I think there are the rare occasional pieces of sagely advice given in books that often lie somewhere between self help and practical guidance (e.g. books on things like writing, researching, understanding basic personal finance, studying, navigating the bizarre world we live in, etc) but this just repeats the same point as nauseam. It’s on the same level as How to Win Friends and Influence People or Think and Grow Rich.

If you want to become rich and follow your dreams start by not wasting your time and learning some information relevant to your golden goose.

Ciao

[Maria Espadinha · Rating 4 out of 5]

The Power of Dreams


When his father died, Simon Squibb became homeless. Right now, he’s diving in a pool of millions!

No, he didn’t heir any money.

Simon Squibb invested in the power of dreams. At the moment, he’s helping others doing exactly the same…


NOTA: A correspondente edição em português intitula-se Qual é o teu Sonho?




[Emilie Hartung · Rating 4 out of 5]

I started this book expecting not to like it much - I thought it would be too surface-level, and I didn’t think I’d learn anything new.

Still, I decided to give it a shot because I wanted some confirmation and motivation that following my intuition professionally was (and is) the right decision. Yes, I was looking for validation 😂

And that’s exactly what this book gave me. It was pretty much what I expected (didn’t come across anything groundbreaking) but it was really motivating. There were also some interesting ideas, especially around hiring a team, that felt quite new to me. I also love reading about other people’s journeys (how they started, what struggles they faced etc) so I appreciated that Simon shared his story. It encouraged me, reinforced my beliefs, and motivated me to keep pushing - even when things are hard.

I’d recommend it to anyone thinking about starting a business, feeling unfulfilled at work or a little lost, or struggling through the early stages of entrepreneurship.

[Chelsey Anderson · Rating 3 out of 5]

There was a lot of really good points, but nothing that I haven't heard before.

[Ivan Darryl · Rating 3 out of 5]

"When you have a dream, and when you have identified a purpose, it changes your life. Everything starts to make sense because you are no longer playing by someone else’s rules. All the work you do is for a meaningful reason that makes it feel worthwhile."

Simon Squibb's aim to help as many strangers as he can in the streets with his microphone about realizing their lifelong dreams have brought me here. It seems like he is really just a generous bloke — and he deserves any attention and exposure he gained right now, especially in TikTok — by giving anything to people (may it be through some sort of monetary assistance or with a helping hand) and expecting nothing in return.

From this book, he had extracted most of his lessons from his interactions with strangers through content and his extreme dedication when it comes to delivering the most value to his customers and employees alike.

Just you know, the first leg of the book doesn't buy me much about the dreams and stuff he discussed. Not unlike its counterpart that delve further into being a committed entrepreneur, where you will gather some important nuggets out of his experiences, it’s more nuanced and informative than the former.

Let me say this, though: a book that pertains to realizing your dreams and pursuing your passion is not a clichéd topic to discuss. It's just that my preference about these matters mainly revolves around stories. Fiction or not, it doesn't matter as long as I witness the stretch of that hero or heroine's journey from being a failure into becoming now this master of his/her craft.

Nevertheless, the business aspect of it won me over for the simple fact that anybody aspiring to be one could learn a lot from someone who has already done it. Moreover, upon reading this section, I also realized his passion not only in reliving these bouts of success and failure he experienced in handling different businesses before, but from the way he wanted to show his concern that you will not experience this bad thing again because he had already learned from it. Simon made sure that we would be better off not following that trap he recognized before.

3.00 ⭐️ (03/16/2025)

[Matthew · Rating 3 out of 5]

The first couple of chapters started off okay enough in getting the reader to sit up and pay attention. However, unless your own dream is to create/run/sell a business, a lot of this book's relevance doesn't transfer to the rest of us. The author starts to project his own ideals on to the reader (don't consider early retirement, it's for people that hate what they do). It starts to preach that work = life and you should consider nothing else outside of it as enjoyment found in other places will only be temporary.

Aside from finding the narrative littered with contradictions along the way, every example of life experience ends up turning out conveniently fortunate in the end. It would be interesting to read about times where things didn't go right and didn't have an entrepreneur/influencer to bail them out to try again. Having finished this, I still can't buy into how easy it is to 'just quit your job' to start living the dream in the real world. It's also been said before so I don't really know what new insight this book really offers.

[Emilie · Rating 4 out of 5]

this is the best business-y book i’ve read !! consistently engaging writing, very actionable advice. enjoyed that Squibb has built multiple businesses (some successes, some failures) and brought knowledge from all of them into this - business advice from anyone who has one successful business is always a bit jarring. ultimately meant for people who have a dream business that they’re not yet building, but much of the advice does translate into other areas - following a passion more actively, or deciding what work to go into etc etc.

[Thomas Dixon · Rating 5 out of 5]

Very good practical advice on how to build and grow a business. No fluff just direct and to the point. There were parts I didn't really neede it them as I already know "my dream 😄", but all the other advice was really helpful

[Mauricio · Rating 5 out of 5]

Great book for those with a dream looking for a way to start, and for new entrepreneurs. It is a great motivational book that truly makes it feel like chasing your dreams is worth it and doable. On the substance itself, it’s an introduction to entrepreneurship, so doesn’t dive deep into complex business lessons because it doesn’t need to. It’s meant to inspire and provide the basics to get started and moving, and does that job brilliantly.

[Daniela · Rating 1 out of 5]

“Ignora tutti e avvia l’attività dei tuoi sogni.”
Perfetto, ora che ho sintetizzato l’intero libro, puoi risparmiarti la lettura.

Simon Squibb mi era inizialmente simpatico su Instagram: diretto, provocatorio, con qualche spunto interessante (tipo la sua critica a chi sogna solo di possedere immobili e pensa di essere Warren Buffett dopo una mano di vernice). Ma questo libro… è una DELUSIONE travestita da ispirazione.

L’idea centrale — segui il tuo sogno e fregatene di tutto il resto — viene ripetuta così tante volte da sembrare un disco rotto…. NESSUNA struttura, nessuna guida concreta, nessuna riflessione reale. Solo frasi motivazionali degne di una tazza da regalo in saldo.

Non sono contro l’auto-aiuto in sé: ci sono libri che sanno unire motivazione e contenuti utili (scrittura, finanza personale, studio, orientamento nella realtà). Questo NON è uno di quelli.
È più simile a quel tipo che ti dice con aria mistica: “Sai qual è il segreto? Essere te stesso.” …e poi si sente Socrate reincarnato.

Se vuoi davvero inseguire il tuo sogno, fallo. MA…inizia da qualcosa di concreto, solido, che ti insegni davvero qualcosa. Questo libro NO. Questo libro è una citazione allungata.

[Christian Zenker · Rating 5 out of 5]

If you like Simon on his Social Media, then you will definitely like this book. I enjoyed it a lot and liked to have this "Private Mentoring" from him through this book.

[Grace McGehee · Rating 3 out of 5]

Basically the author wants me to start my own business. Interesting ideas and some helpful advice for anyone not just entrepreneurs, but mostly just didn’t apply to me rn.

[nalini singh · Rating 5 out of 5]

Simon Squibb is one of the most well meaning human beings out there in the dog eat dog world of creators. So despite mixed reviews, I decided to give this one (as an audio book in Simon's voice) a go, because I believe in his relentless drive to help people. and I wasn't disappointed. I have read most of the popular books on entrepreneurship and purpose, but there's something magical about hearing the same advice in the voice of someone who has followed that advice and works with people everyday in following those same tips. it's a proof of concept book of sorts with real people examples of a homeless person (with a privileged British passport) moving to Hong Kong and becoming successful, dog walking business owners, home Baker turned bakery owners and more beyond the apples, nvidia and googles (they do get their mentions!)
it's one which might finally motivate you to start on the dream that's been irritatingly calling out for attention from the back of your mind. it definitely stirred up mine.

[Amelia Marilyn · Rating 3 out of 5]

The first half of this book is about defining your dream and motivation, the second half is more practical, applicable advice. Ngl the first third of it I thought this man was absolutely delulu, literally we do not live on the same planet. E.g. he hates mortgages and sees them as a barrier to financial freedom... I understand the logic but surely being homeless is worse? It's very much 'quit your job and become an entrepreneur' and makes it sound so easy but the reality is that it just isn't.

But as it went on I found myself challenging my limiting beliefs (oh boy there are many) and wondering why I thought all this was so out of reach for me. The audiobook is good because his enthusiasm is contagious. Credit to the author as it got me thinking, maybe I will come back to this in the future.

[Edva159 · Rating 5 out of 5]

Now this book from my perspective for everyone this is a must read book, What we face in life and which ever perspective we live in this book is the one that creates paths for your life, opens your mind in many ways and gives you big realisations for what you trully want in life and what can life offer for you and you for it just pure 10/10

[Daniella]

DNF @ page 112. I haven't really learned much 100 pages in, and I have so many other books I could be reading.

[Archie Rattray · Rating 4 out of 5]

Good if you’re looking to start a dream business rather then looking at your dream financially.

[Mike Wenzel · Rating 4 out of 5]

A pretty good book about having a dream for your life's work. With some good practicals about how to achieve and sustain your dreams.

[Sophie S · Rating 1 out of 5]

I purchased the book for one main reason: to get answers regarding what to do if you cannot find your passion. From page 81-84 “I don’t know what“ I had the short pleasure to find out more about this topic. However, I was disappointed with the content of this section in the book and also could not proceed to finish the book since I would not have a purpose to build up from in the next chapters.

From my personal experience, the topic is by far more complex than written in this book. Writing a ‘like and dislike list‘ to know your strengths and weaknesses as well as thinking hard for once does not work out for everyone. The following explanation from the author “That‘s why the people who ‘don‘t know‘ are almost always lying to themselves.“ is not only oversimplified but also disrespectful towards those people that put a lot of effort into the topic but still fail to find their purpose. The author does not take into consideration that human beings are multifaceted e.g. how about if you are a multipotentialite who shares many interests? Can you only have one purpose?
I even pre-ordere the book because I expected so much more 😞

[Ilona J · Rating 5 out of 5]

Absolutely fantastic view on business. I learned a lot about how to start the business, maintain it and eventually part ways with it. I love how detailed and well written this book is, backed up with personal stories, reflections and examples of the big companies. I especially loved the chapter about persistence and changing directions when facing difficulty, it was very inspiring and uplifting. Great job, thank you.

[Enda Hackett · Rating 2 out of 5]

So, if your dream is to own your own business, then this book contains some advice. which in all honestly isn't even that great. Give up your job, think poor etc etc. Thinking poor whilst having money is called greed. Thought the although went on a bit too much about himself whilst trying to down play that fact by stating that he is only trying to help people. The last concept on 'take four' is pure dribble and has no relevance to following your dreams

[IAN FIELDING-CALCUTT · Rating 5 out of 5]

Very helpful for business owners or would-be entrepreneurs

Simon has a very easy to read conversational style and the book is a very common sense narrative on how to be a successful entrepreneur.

I’d strongly recommend to anyone who’s in business and looking to exit or is early on in their journey.

[Madeleine K · Rating 4 out of 5]

3.5/5 but I rounded up because he seems like a sound guy. Nothing too ground breaking here but offers great advice on how to start a business and believe in yourself.

[James · Rating 2 out of 5]

An encouraging book with inspiring anecdotes and a great message about resilience, but ultimately this book is about entrepreneurship/business, so I think the title is very misleading.

[Aimee Smith · Rating 1 out of 5]

DNF Unbelievably repetitive, no actual advice, just a really long look at me motivational speech!

[Ashley · Rating 4 out of 5]

Las prima weg, maar was niet levensveranderend.

[David Allen · Rating 4 out of 5]

What’s Your Dream?” By Simon Squibb , ok so I’ve now read through this book and it isn’t isn’t just a book—it’s a mirror. Simon Squibb manages to cut through the noise of everyday life and get right to the heart of what drives usall which is purpose. What I loved most about this book is how he challenges the idea that dreams are just for the lucky few. As they are not .. everyone has a dream within themselves and His message is clear—you already have everything you need to start your dream journey within yourself . The stories, insights, and honest tone made me stop and think about what I actually want and what I want do do for myself .. not what I’ve been conditioned to want and brought up being led to believe what is right to do such as working for other people in dead end jobs working my way up a corporate ladder where only the company wins … It’s such a motivational read without being preachy, and it’s practical without losing the emotional impact. This book gave me the nudge I didn’t know I needed to go reach my goals …. And I’m starting that journey as of now and trying my upmost best to make it succeed although I know I will need help and support along the way ….. I Highly recommended this book for anyone who’s an entrepreneur, business startup , someone that’s been feeling stuck , anyone that’s been put down in what they really want to go for being told it won’t work or to anyone that just needs permission to dream again.” …. Seriously this guy is an inspiration and although he looks like Jeremy Kyle don’t judge him by that go out and purchase this book “what’s your dream” by Simon Squibb (ps I want affiliate bonus for this lol)

[Jern Kunpittaya · Rating 4 out of 5]

Quick read. p useful in cheering u up, and kickstart u into doing sh*ts. P good to hear his side of story, that makes this book more than those common “you need a dream” that the author echo throughout the book. First half ish is more on motivatin, while the later half is more on execution that I found more interesting. Some good reminders

-Every unresolved issue you store up now is one that will hurt you later
-Not abt who you know, but who you ask for help.
-You will need to travel light and move quickly.
-First customer is not about money, yet the transfer of trust and belief.( 3 is p good number)
-People buy from people, so story hugely matters!
-Target is break-even, and don’t forget to grow with customer you already have.
-Ask for money upfront. When is as much as important as how much when it comes to earning.
-In hiring, like in finding customer, know exactly what and who you are looking for. Need to share a moral code, how to treat people and do business, though complementary skills.
-Your personal brand is all you have.
-Knowing when and how to hold your ground. Back yourself unless you can see an exceptionally good reason not to.
-“If you stop, someone dies” Mentality.
-Dont get divorced when there is still love in the marriage. Same for selling company.
-Train people, trust people, and tear yourself away.
-“The things that really matter to us will go on being important no matter what else changes”

[Sai · Rating 5 out of 5]

Simon Squibb’s What’s Your Dream? is an inspiring and practical guide for anyone looking to break free from the conventional path and pursue their true passion. Squibb, an entrepreneur and mentor, shares his personal journey from homelessness to building and selling multiple businesses, using his experiences to encourage readers to chase their dreams fearlessly.

Key Themes & Insights

Overcoming Fear: Squibb emphasizes that fear is the biggest barrier to success and shares actionable advice on how to push past self-doubt.

Finding Your Purpose: The book helps readers reflect on what truly excites them and provides steps to turn that passion into a sustainable career or business.

Entrepreneurial Mindset: Squibb argues that everyone should think like an entrepreneur, regardless of whether they start a business, because problem-solving and risk-taking are key to success.

Practical Advice: Unlike many motivational books that stay vague, What’s Your Dream? offers clear steps and strategies for taking action.


Writing Style & Approach

Squibb writes in a conversational and relatable tone, making complex ideas easy to grasp. His personal anecdotes add authenticity, and his direct approach keeps readers engaged.

Who Should Read This?

Aspiring entrepreneurs who need motivation to take the leap.

People stuck in unfulfilling jobs looking for a way out.

Anyone who has a dream but doesn’t know how to start.

[Charlie Lane · Rating 4 out of 5]

I've only recently started following Simon online at a time when I decided there were better things in life for me than being miserable at work. I quit my job in search of fulfilling a dream of being happy and doing something fun with my life that didn't involve being strapped to a computer and barely moving all day.

I'm in the process of starting a franchise business now and this book has helped motivate me to succeed even further and reinforced my decision to quit in favour of better things. I feel happier, healthier, more confident and people are recognising my potential and excited to work with me. I was stuck for 6 1/2 years in a job that was slowly wearing me down and now I feel free to achieve whatever I want.

If you feel stuck and want to find a better life, you might find the inspiration you need to start making positive changes in this book. You may even be lucky enough to meet Simon on the street one day and have him help you on the spot!

It's nice to know there are people out there willing to support people to grow businesses because we need people to be confident enough to start. People always need jobs in a variety of sectors and for that people need to have support to make ideas work, develop and succeed.